CloudKid

Overview

CloudKid is a vibrant hub for discovering fresh electronic, dance, and hip-hop music! Think of them as your musically-savvy friend constantly sharing the next big thing. Primarily on YouTube, where they boast over 5.6 million followers, CloudKid curates a killer selection of tracks and artists. While they've built a substantial audience, their current global ranking sits at #1,230,314 suggesting there's room to amplify their reach even further. This is a brand that knows how to find and showcase great music.

Performance At A Glance

Let's dive into the numbers! CloudKid's audience is massive, but their growth has plateaued recently, showing a slight dip of -0.01% across the last month. Their global ranking puts them in the top 93% of creators, and they're in the top 98% in the USA. Their fans are pretty engaged with their content, showing an average engagement rate of 2.93% on YouTube, which is solid. CreatorDB gives them a score of 63/100, indicating they're doing well but have potential to optimize their strategy for even better results.

What They Create

CloudKid is all about the music! They primarily share music videos and compilations, acting as a record label showcasing emerging artists. You'll find a mix of full-length videos on YouTube, complemented by a smaller presence on Instagram and TikTok. Looking at recent uploads, "Unlike Pluto - Quietly" is a great example, pulling in almost 4,000 views with a strong 6.43% engagement rate. These videos aren't just music; they're visual experiences. What makes CloudKid's content stand out is their curated selection of high-quality music and their consistently stylish presentation.

Why They're Great & Where They Can Grow

CloudKid excels at music discovery, visual curation, and building a consistent brand aesthetic. They've established themselves as a go-to channel for electronic and dance music lovers. An exciting opportunity could be to explore more interactive content, like live Q&As with artists or behind-the-scenes glimpses into the music production process. Another avenue is to lean more into YouTube Shorts and TikTok, creating engaging snippets that drive traffic back to their longer-form content.

Bottom Line

For brands targeting music lovers, CloudKid is an ideal partner. They have a dedicated audience and a proven track record of showcasing talent. For CloudKid, focusing on short-form video and interactive content could be the key to reigniting growth and further solidifying their position as a leading music discovery platform.