Legacy Music

Overview

Legacy Music is a major player in the Myanmar music scene, bringing the latest hits and original sounds to over 5 million fans across YouTube, Instagram, and TikTok. While they're rocking a huge following, YouTube is definitely their main stage. Ranking in the top 93% globally at #1,216,256, and even higher in Myanmar (top 92% at #355), Legacy Music is a go-to source for music lovers in the region. They're keeping the beat alive with a mix of official music videos and shorter, engaging clips.

Performance At A Glance

Legacy Music is steadily building their empire! They're growing at a rate of 0.40% per month, which is a solid pace for such a large audience. Their fans are pretty engaged, too, with an average engagement rate of 2.52%. That means people are actually watching, liking, and commenting on their content – awesome! They also have a CreatorDB score of 67/100, showing they're doing a good job across the board, but there's always room to level up!

What They Create

Legacy Music serves up a mix of music videos, short clips, and behind-the-scenes glimpses. You'll find everything from full-blown official music videos to bite-sized shorts that are perfect for a quick dose of music. A recent music video, "ဝေရှိုင်း , ဂျူးထက်ထက်အောင် - ဆောင်းညချေတစ်ည [𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐌𝐕]" (even if I can't understand the title!), is pulling in a strong engagement rate. Then there's a relatable short, "နေမကောင်းဖြစ်ရင် ငါ့ကိုနင်ဖုန်းဆက်ပါ ... Always be there for you - Adam Oo," tapping into everyday emotions through music. The consistent release of high-quality music videos seems to be their bread and butter, keeping fans hooked.

Why They're Great & Where They Can Grow

Legacy Music is nailing the consistency game with a steady stream of music content, especially on YouTube. They’re also doing a great job of showcasing a diverse range of artists, which keeps things fresh. An exciting opportunity would be to lean into behind-the-scenes content or artist interviews to build even deeper connections with their audience. Also, focusing on optimizing their YouTube Shorts for discoverability could bring in a wave of new fans.

Bottom Line

For brands looking to tap into the Myanmar music scene, Legacy Music is a fantastic partner! For Legacy Music themselves, focusing on boosting engagement through interactive content like Q&As or polls, and experimenting with more Shorts content could really take them to the next level.