Doordarshan National

Overview

Doordarshan National, India's oldest and most iconic television network, has extended its reach to the digital realm! With a massive YouTube following of over 7.1 million, DD National brings its unique blend of entertainment and government-related content to a new generation. While they're within the top 100% of creators globally, ranking at #53,462, their established brand recognition gives them a powerful base to build on. They offer a unique perspective rooted in Indian culture and governance.

Performance At A Glance

DD National has a substantial audience, and they're steadily growing! They've seen a 0.49% increase in followers in the last month alone. While their global, country, and language rankings are currently in the top 100%, there's definitely room to climb higher. Their average engagement rate sits at 2.65%, meaning their fans are pretty active and interested in what they're posting. Their CreatorDB score is 33/100, suggesting there's untapped potential for optimizing their content strategy and boosting overall performance.

What They Create

DD National's content spans across YouTube videos and Shorts, as well as Instagram Reels. They primarily focus on entertainment and government organization related topics. You'll find everything from news updates to cultural programs. One of their recent videos, "जूनियर इनोवेटर्स के प्रोजेक्ट ‘Structure of DNA & Hormone Mechanism’ के बारे में विस्तार से जानिए।" (Junior Innovators' project 'Structure of DNA & Hormone Mechanism' in detail), gained over 7,500 views, showcasing interest in educational content. Another video, "DD Morning Show| Happy Journey | Christmas Preparations : Sacred Heart Cathedral Church |DD National" shows a local Christmas celebration and had a great engagement rate of 4.82%.

Why They're Great & Where They Can Grow

DD National excels at leveraging its established brand recognition and providing content relevant to Indian audiences. Their reach is already significant, and they have a unique position as a government-affiliated entertainment channel. An exciting opportunity would be to experiment with more interactive content, like Q&As or behind-the-scenes looks at their productions. They could also use YouTube Shorts to highlight interesting snippets from their longer videos.

Bottom Line

For brands looking to connect with a broad Indian audience, Doordarshan National offers a unique and trusted platform. For DD National itself, focusing on increasing engagement and optimizing their content for search could significantly boost their online presence.