Samsung Thailand

Overview

Samsung Thailand is a major player in the Thai digital space, bringing the latest tech news and gadget reviews directly to over 3.1 million followers. Verified across YouTube, Instagram, and TikTok, they primarily focus on YouTube, delivering content in Thai that keeps their audience informed and entertained. While their global ranking sits in the top 97% at #540,060, they’re a significant voice within Thailand, ranking in the top 93% nationally and 95% amongst Thai-language creators. Their content aims to engage viewers with the latest from Samsung and the broader tech world.

Performance At A Glance

Samsung Thailand boasts a substantial audience of over 3.1 million followers, and they're steadily growing. Over the last month, they've seen a 0.35% increase in followers, with a larger jump of 2.68% over the last 90 days, indicating a consistent upward trend. Their fans are pretty engaged, with an average engagement rate of 2.05% across their content. CreatorDB gives them a score of 66/100, suggesting solid performance with room to optimize.

What They Create

Samsung Thailand creates a mix of content centered around Science & Technology, Gaming, Entertainment, Electronics, and Products/Services. You'll find a variety of formats, from longer YouTube videos (378) to snappy YouTube Shorts (422), along with Instagram posts and reels, and even some TikTok videos. A recent YouTube Short, "ใหม่! Galaxy Tab S11 จดชื่อรอบนี้ อันตรายมาก! เตือนแล้วนะ | Samsung" (translates to "New! Galaxy Tab S11 Note this name this time, very dangerous! I warned you | Samsung"), garnered over 1,800 views, playing on intrigue to capture attention. Similarly, their video version of the same title, though shorter, had a great engagement rate. Their content stands out by focusing on the latest Samsung products, offering news, reviews, and highlighting innovative features.

Why They're Great & Where They Can Grow

Samsung Thailand excels at leveraging multiple platforms to reach a wide audience with diverse content formats. They also do a good job of highlighting new product features. To level up, they could dive deeper into user-generated content, showcasing how real people in Thailand use Samsung products in their daily lives. This would create stronger connections and boost engagement. Collaborations with local Thai tech reviewers or influencers could further expand their reach and add credibility.

Bottom Line

For brands looking to reach a tech-savvy Thai audience, Samsung Thailand is a valuable partner. For Samsung Thailand, focusing on community engagement and localized content could significantly boost their already impressive performance.