Howcast

Overview

Howcast is your go-to guru for mastering pretty much anything! With a massive following of over 9.3 million on YouTube, they're the ultimate destination for how-to guides and style tips. Think of them as the friendly expert in your pocket, ready to teach you everything from perfect hand-washing techniques to genius baby photo tricks. While their global ranking sits at #2,378,315, Howcast's real power lies in its ability to break down complex tasks into easy-to-follow tutorials, making everyday life a little bit simpler, one video at a time.

Performance At A Glance

While Howcast's follower count remains impressively stable, their growth hasn't seen significant changes recently. Globally and within the US, they rank in the top 84% of creators, showing they have a solid established presence. Their fans are pretty engaged, too! With an average engagement rate of 1.65%, people are actually watching, liking, and interacting with their content. Their CreatorDB score of 75/100 means they're doing a pretty great job overall – a solid foundation to build on.

What They Create

Howcast is all about those helpful how-to videos! They cover everything from DIY projects and style tips to workout routines and general life hacks. They primarily focus on YouTube videos and shorts, with the occasional Instagram post thrown in. Looking at their recent content, "Fasting to Lose Weight: Genius Hack or Dangerous Myth?" is a prime example of their engaging content, sparking curiosity and offering valuable information. Another example is "Why Men Really Cheat – The 3 Shocking Reasons No One Talks About | Howcast" which is a great example of their ability to tackle sensitive subjects with an informative approach. What makes Howcast stand out is their clear, concise, and practical approach to teaching, making learning new skills accessible to everyone.

Why They're Great & Where They Can Grow

Howcast excels at creating evergreen content that remains relevant over time. Their clear, step-by-step tutorials are easy to understand and implement. They also do a great job of covering a wide range of topics, appealing to a diverse audience. An exciting opportunity would be to explore more interactive formats like live Q&A sessions or community challenges to boost engagement even further. Collaborating with other creators in related niches could also inject some fresh energy into their content.

Bottom Line

For brands looking for a reliable partner to create informative and engaging content, Howcast is a solid choice. For Howcast, focusing on community building and experimenting with new formats could be the key to unlocking even greater growth and engagement.