PONY Syndrome

Overview

PONY Syndrome is a true icon in the beauty world, captivating nearly 6 million YouTube subscribers with her stunning makeup transformations and expert tutorials. Based in South Korea, she's not just a makeup artist; she's a visionary who pushes creative boundaries. While ranking among the top 100 beauty creators in her country, PONY's influence extends globally, inspiring makeup enthusiasts worldwide with her artistry.

Performance At A Glance

While PONY Syndrome boasts a massive following of 5.87 million, her channel's growth has been relatively stagnant recently. She's currently ranked in the top 100% of creators globally (#6,856), in South Korea (#101), and among Korean-language channels (#75). Her fans are still quite engaged, though, with an average engagement rate of 2.76% across her videos. CreatorDB gives her a score of 71/100, indicating solid overall performance with room for improvement. This means she’s doing well, but there are opportunities to boost her impact even further!

What They Create

PONY Syndrome primarily creates "Howto & Style" content focused on beauty, makeup, and skincare tutorials. She uses both long-form YouTube videos and Shorts to reach her audience. Recently, her short, "6 Base Makeup Tips for Flaky Skin," garnered over 115,000 views, proving that practical skincare advice resonates well. Another standout is "청순함에 스모키 한 방울🤍 Pure semi-smoky makeup" a video showcasing a stunning makeup look with almost 61,000 views. PONY's content stands out because of her professional-level techniques presented in an accessible and visually appealing way.

Why They're Great & Where They Can Grow

PONY is exceptional at creating high-quality, visually captivating tutorials, and her makeup artistry is truly top-notch. Her Korean-language content has a broad appeal, and she has a strong established brand. An exciting opportunity for PONY would be to experiment with more collaborative content, perhaps featuring other makeup artists or beauty influencers. Additionally, she could explore translating and subtitling more of her content to reach a wider, international audience, given her global appeal.

Bottom Line

For brands seeking a partnership with a highly respected and influential beauty creator, PONY Syndrome is an excellent choice. For PONY herself, focusing on reigniting growth through collaborations and enhanced international accessibility could unlock even greater success and solidify her position as a global beauty leader.