Thiago Nigro | O Primo Rico

Overview

Meet Thiago Nigro, better known as O Primo Rico, a major player in the Brazilian finance scene! He's not just another talking head; he's building a financial education empire. With a massive following of over 17.3 million on Instagram, he's got a direct line to a huge audience eager to learn about investing and personal finance. Ranked among the top creators globally and within Brazil and the Portuguese-speaking world, O Primo Rico is making serious waves by demystifying complex financial topics.

Performance At A Glance

O Primo Rico's audience is huge and still growing! They're expanding at a rate of over 1% each month, which is fantastic for someone with already such a large following. Globally, they're in the top percentile of all creators, and their engagement rate of 3.83% shows that their fans are super engaged with their content. That's a solid number, meaning people are genuinely interested in what he has to say. Their CreatorDB score is a whopping 99 out of 100 - basically, they're crushing it!

What They Create

O Primo Rico dishes out a mix of educational content focused on finance, investment, and lifestyle. He creates both long-form videos and short, punchy content for platforms like YouTube and Instagram. His recent content includes videos like "26 Habits to Eliminate in 2026 (If You Want to Get Rich)," which scored over 156,000 views and a strong engagement rate of almost 9%! He also tackles current events, as seen in his short about Brazil's inflation hitting a low since 2018, which also earned high engagement. What makes his content stand out is his ability to break down complex financial topics into relatable and actionable advice.

Why They're Great & Where They Can Grow

O Primo Rico is excellent at simplifying complex financial concepts, building a strong personal brand, and creating engaging content that resonates with a large audience. He could explore more collaborations with other creators in the finance space, both in Brazil and internationally, to tap into new audiences. Experimenting with interactive content formats, like Q&A sessions or live portfolio reviews, could also further boost engagement.

Bottom Line

For brands looking to reach a highly engaged and financially savvy Brazilian audience, O Primo Rico is an excellent partner. For O Primo Rico himself, continuing to diversify content formats and explore strategic collaborations will be key to continued growth and solidifying his position as a leading voice in Brazilian finance.