Tribun Sumsel

Overview

Tribun Sumsel is a major news and media company captivating Indonesian audiences on YouTube and Instagram. With a significant reach of over 4.2 million followers, Tribun Sumsel delivers a mix of news, entertainment, sports, and music content, keeping their audience informed and entertained. Their YouTube channel is their primary platform, where they post a variety of videos and Shorts. Ranking in the top 99% of creators globally and within Indonesia, they are a force to be reckoned with in the Indonesian digital landscape.

Performance At A Glance

Tribun Sumsel is definitely on the rise! They're growing at a steady pace, adding around 0.51% to their follower base each month. Their fans are super engaged with their content, averaging a solid 1.02% engagement rate. Their consistent performance has earned them a CreatorDB score of 96/100, which is fantastic! This score indicates a strong overall presence and effective content strategy. They rank among the top 99% of creators worldwide (around #150,108 globally) and within Indonesia (#5,839), proving their strong influence in the region.

What They Create

Tribun Sumsel serves up a diverse content menu, spanning news, entertainment, sports highlights, and even music. They utilize both longer-form YouTube videos and quick, engaging YouTube Shorts to capture attention. For example, a recent video covering the "Pengakuan Petinggi IAT, Akui Mesin Pesawat ATR 42-500 Bermasalah Sehari sebelum Jatuh" (IAT Official's Confession: ATR 42-500 Plane Engine Had Problems the Day Before It Crashed) garnered over 2,700 views and a 1.27% engagement rate. Their Shorts also perform well, covering trending topics like celebrity news, such as Ahmad Dhani's children's pre-wedding plans. What sets Tribun Sumsel apart is their ability to blend serious news coverage with lighter entertainment pieces, catering to a broad audience.

Why They're Great & Where They Can Grow

Tribun Sumsel excels at delivering timely news, tapping into trending topics, and maintaining a consistent content schedule. They also have a strong understanding of what resonates with their Indonesian audience. A great opportunity would be to explore more interactive content, like Q&A sessions with their reporters or live coverage of major events. This could boost engagement even further. Another avenue is to experiment with localized content targeting specific regions within South Sumatra (Sumsel), which can attract a more niche audience.

Bottom Line

For brands looking to connect with a large and engaged Indonesian audience, Tribun Sumsel is a valuable partner. For Tribun Sumsel, focusing on interactive content and niche regional stories could unlock even greater growth and audience loyalty.