BANKII

Overview

Meet BANKII, a seriously popular content creator hailing from Thailand, making waves on YouTube and Instagram! With a massive following of over 11.8 million fans, BANKII's content blends entertainment, gaming, and personal vlogging, but they truly shine when they're cooking up delicious food content. They've carved out a niche for themselves with engaging cooking tutorials and entertaining food-related videos that consistently draw in huge audiences. Ranking at #25,298 globally, BANKII is clearly doing something right, capturing the hearts (and stomachs!) of viewers worldwide.

Performance At A Glance

BANKII has built a strong online presence, and while their growth is steady (a solid 0.78% over the last 30 days), there's always room to level up! Their global ranking puts them in the top percentile of creators, and within Thailand, they're a top 30 creator! Their fans are super engaged with their content, boasting an average engagement rate of 1.55% across their videos and shorts. CreatorDB gives them a score of 65/100, indicating they're performing well but could optimize further.

What They Create

BANKII primarily creates content around entertainment, gaming, and personal vlogs, but their food content really steals the show. They’re masters of short-form video, using both YouTube Shorts and Instagram Reels to deliver quick, engaging bites of content. Recent successes include "When I Didn’t Let My Son Eat KFC #shorts," which racked up over 7.4 million views, showcasing their family-friendly appeal. Another highlight is the "Dream Lunch #food #shorts," demonstrating their ability to create mouthwatering content that resonates with viewers. Their content stands out due to its high production quality, relatable family moments, and focus on easily accessible cooking ideas.

Why They're Great & Where They Can Grow

BANKII excels at creating visually appealing and highly shareable short-form content, particularly around food. Their family-friendly angle adds a layer of relatability that resonates with a wide audience. They also demonstrate skill in identifying trending topics and adapting them to their unique style. To further boost their growth, BANKII could explore more collaborations with other food creators or chefs. Additionally, expanding into longer-form content with more in-depth cooking tutorials or food-related challenges could attract an even wider audience.

Bottom Line

For brands looking to collaborate, BANKII offers access to a massive and engaged audience, particularly those interested in food and family content. For BANKII, focusing on consistent content creation and exploring new content formats could propel them to even greater heights!