Overview

DONA 도나 is a true global sensation, captivating audiences worldwide with her unique blend of entertainment! This Taiwan-based, Korean-speaking creator boasts a massive following of over 38 million across YouTube, Instagram, and TikTok, with YouTube being her main stage. While holding a global ranking in the top 99% of creators, DONA carves out a special niche with her engaging personality and diverse content.

Performance At A Glance

Although DONA's growth has been relatively stable recently with a slight 0.26% increase over the last 90 days, her existing audience is incredibly loyal and active. Her fans are super engaged with her content, resulting in an impressive average engagement rate of 2.12%. This engagement, combined with her reach, contributes to a CreatorDB score of 84/100, marking her as a strong and effective content creator. She ranks highly within the Taiwanese creator landscape, placing in the top 96%, and stands out uniquely as a Korean speaking creator.

What They Create

DONA's channel is a vibrant mix of entertainment, with a strong focus on food-related content. She crafts a variety of videos, YouTube Shorts, Instagram posts, and TikTok videos. Expect to see everything from ASMR and Mukbangs featuring unique foods (like her recent "Rainbow Jelly Dessert Mukbang" which racked up over 95,000 views!) to showcasing her adorable pets, especially her cats. She also shares snippets of her life through vlogs. Her "Eyeball Jelly Challenge" shows her willingness to have fun and engage with trending content, showcasing her playful personality. What makes DONA stand out is her ability to blend food, fun, and relatable content in a way that appeals to a broad audience.

Why They're Great & Where They Can Grow

DONA excels at creating visually appealing and engaging content, especially through her mukbangs and ASMR videos. She also connects with audiences through her love for her pets, making her relatable and likeable. To further boost her growth, DONA could experiment with longer-form content on YouTube that delves deeper into her daily life or cooking skills. Collaborations with other creators, especially within the food and ASMR space, could also introduce her to new audiences.

Bottom Line

For brands looking to partner with a popular and engaging creator, DONA 도나 is an excellent choice. She offers a unique blend of entertainment and reach, particularly within the food and lifestyle categories. For DONA, focusing on consistent posting schedules and experimenting with new content formats could help reignite growth and further solidify her position as a top creator.