Olympics

Overview

The Olympics! It's hard to get more iconic than that. With a massive following of over 44 million across YouTube, Instagram, and TikTok, the official Olympics channel brings the thrill of competition, the heart-stopping moments, and the inspiring stories of athletes to fans worldwide. As you might expect, their main stage is YouTube, where they share everything from event highlights to athlete profiles. Ranking among the top 6,000 YouTube channels globally and within the top 30 in Spain, they’re a major player in the sports content game.

Performance At A Glance

While their overall follower count is impressive, the Olympics channel is currently experiencing a slight dip in growth month-over-month (-0.04%). However, looking at the past week, they show a positive growth trend (0.22%). Their massive audience is pretty engaged too, with an average engagement rate of 2.17%. Their CreatorDB score is 59/100, which suggests there's room to optimize their content strategy and boost their overall performance.

What They Create

The Olympics channel serves up a fantastic mix of content! You'll find full-length YouTube videos, snappy YouTube Shorts, and glimpses of behind-the-scenes action on Instagram and TikTok. Recently, their short highlighting "Max Parrot🇨🇦: Winning Gold after Beating Cancer 🏂🥇I Never Give Up" really resonated, showcasing an inspiring athlete story. They also do a great job of building excitement for upcoming events, like their "Only 20 days remain. See you at @milanocortina2026!" short, which effectively uses hashtags to promote the next Winter Olympics. The channel excels at curating universal content around official organization updates, highlight reels, and compilations.

Why They're Great & Where They Can Grow

The Olympics channel shines when it comes to: 1) capturing the excitement of live events, 2) sharing inspiring athlete stories, and 3) leveraging short-form video to reach a broader audience. One exciting opportunity would be to experiment more with interactive content like polls or Q&As with athletes to boost engagement. Also, focusing on personalized content by region might improve their growth rates in certain markets.

Bottom Line

For brands, partnering with the Olympics channel provides unparalleled access to a global audience passionate about sports and human achievement. For the channel itself, focusing on interactive content and regional personalization could be a game-changer in driving growth and engagement.