Overview

Paula Priscila is carving out her space in the digital world! With over 2 million followers, primarily on YouTube, she's creating content in Portuguese and reaching audiences far beyond her current base in the UAE. While her global ranking sits in the top 99% at #220,201, it's her unique blend of education, lifestyle, and entrepreneurial insights that really sets her apart. From Dubai life to intriguing nail care solutions, Paula's channel offers a diverse mix that keeps viewers coming back for more.

Performance At A Glance

Okay, let's talk numbers! Paula's audience is HUGE, but lately, she's experiencing a slight dip in growth. While the 7-day growth is flat, the 30 and 90-day growth rates are at -0.56% and -1.42% respectively, so it's something to keep an eye on. Globally, she's doing well, and even better within the UAE and among Portuguese-speaking creators. Her fans are pretty engaged, too, with an average engagement rate of 4.13%. CreatorDB gives her a score of 57/100, which means there's definitely room to boost that score by focusing on consistent content and engagement strategies.

What They Create

Paula's content is a vibrant mix! She's active on both YouTube and Instagram, posting a variety of videos, shorts, and photos. On YouTube, she’s built a library of 62 videos and 63 Shorts, while Instagram hosts 29 posts and 2 Reels. What really catches the eye are her Shorts focused on unique nail care solutions. For example, her recent short, "Voltei com tudo para o canal do YouTube agora me aguente #viral #satisfying #unhas #unhaencravada" (translating to "I'm back with everything on the YouTube channel now hold on #viral #satisfying #nails #ingrownnail"), boasts a high engagement rate of 7.68%! She also shares glimpses into her life in Dubai, like her short "#viral #dubai #dubailife #dubaimall #satisfying," showcasing her move and lifestyle. This blend of practical advice and personal vlogs makes her content relatable and engaging.

Why They're Great & Where They Can Grow

Paula's got a real knack for creating satisfying and slightly unusual content that grabs attention. Her personality shines through, making her relatable, and her diverse topics – from nail care to Dubai life – appeal to a broad audience. One area to focus on is consistent content posting. Exploring collaborations with other creators, especially in the beauty/lifestyle space, could also introduce her to new audiences and boost her growth!

Bottom Line

For brands, Paula offers access to a highly engaged, Portuguese-speaking audience interested in beauty, lifestyle, and entrepreneurial content. Paula could also focus on optimizing her SEO with more targeted keywords in her titles and descriptions, and consider experimenting with different content formats to re-ignite growth.