Overview

Hopeless Records isn't just another record label; they're a powerhouse connecting fans with some of the best pop-punk, rock, and emo artists out there. With a massive YouTube presence as their main stage, they bring music videos, behind-the-scenes content, and all things related to their killer roster straight to over 1.6 million followers. While their global and country rankings sit in the top 91% (around #1,529,018 and #215,579 respectively), their influence in the alternative music scene is undeniable. They're more than just a label; they're a community hub for music lovers.

Performance At A Glance

Hopeless Records boasts a sizable audience, and while their growth is steady, it's not exploding. We're talking about a 0.05% growth in the last 30 days, though their 90-day growth shows a healthier 0.97%. Globally, they're doing well, but there's definitely room to climb in the rankings. What's really impressive is their audience engagement: an average engagement rate of 3.68% shows their fans are super engaged with what they're putting out. Their CreatorDB score of 68/100 suggests they are performing well, but there are areas for improvement to reach their full potential.

What They Create

Hopeless Records dishes out a mix of content across YouTube, Instagram, and TikTok. They primarily focus on music videos and shorts, featuring artists from their label. For example, their recent release of "Neck Deep - 'December (again) [feat. Mark Hoppus]' (HopelessTV Visualizer)" garnered great engagement, showing that collaborations resonate well with their audience. On the shorter side, a TikTok highlighting TX2's Andy experiencing a "freaking out" moment at a song they made received almost 10,000 views, proving the appeal of relatable, behind-the-scenes content. What makes their content special is their ability to showcase the unique personalities and sounds of their artists.

Why They're Great & Where They Can Grow

Hopeless Records shines in several areas. First, they have a strong brand identity within the pop-punk and emo scene. Second, their high engagement rate proves they know how to connect with their audience. Third, their YouTube channel is a valuable asset for their artists and fans.

To level up, they could explore more interactive content, like Q&As with artists or live streams. Also, diving deeper into behind-the-scenes content, like studio vlogs or artist interviews, could further engage their fanbase.

Bottom Line

For brands looking to tap into the pop-punk and emo market, Hopeless Records offers a direct line to a passionate audience. For Hopeless Records, focusing on consistent content creation and exploring more interactive formats could boost their growth and solidify their position as a leading voice in the alternative music scene.