Overview

FESTIVALDEVINACHILE is the official YouTube and Instagram channel for the iconic Viña del Mar International Song Festival in Chile! With a massive following of over 8 million fans, they bring the energy and excitement of this legendary music event to the world. They might be #10 in Chile and in the top 99% globally, but the real magic is in the performances they showcase – from legendary artists to rising stars, all singing in Spanish and creating unforgettable musical moments.

Performance At A Glance

This channel boasts a huge audience, but recently their growth has been fairly steady. While their 90-day growth shows a positive trend of 1.57%, the 7-day growth is currently flat. Globally, they're doing great, ranking in the top 99% of all YouTube channels! Their fans are pretty engaged too, with an average engagement rate of 1.23%. CreatorDB gives them a solid score of 87/100, which means they're doing a fantastic job overall.

What They Create

FESTIVALDEVINACHILE is all about music! They primarily share full performance videos from the festival, along with shorter clips. They have a huge library on YouTube, with 691 videos and 103 Shorts bringing the best musical moments to fans online. They've also dipped their toe into Instagram with a couple of posts. Recently, they've been uploading individual song performances from Wisin & Yandel’s 2019 show. For example, their video of "Wisin & Yandel - Presentación Completa" is doing well with over 7,000 views. What makes their content stand out is the high-quality recording and the sheer energy of the live performances.

Why They're Great & Where They Can Grow

FESTIVALDEVINACHILE excels at capturing and sharing iconic live music performances. Their huge subscriber base proves their ability to attract a large audience. They also do a good job of segmenting performances into individual songs, making it easier for fans to find their favorites.

Opportunities for growth could include more interactive content. Behind-the-scenes content or artist interviews could draw in more viewers and boost engagement. Also, actively engaging and building a community on Instagram, using the platform to tease upcoming festival acts or share fan content could really help them increase growth.

Bottom Line

For brands targeting a large, Spanish-speaking audience interested in music, FESTIVALDEVINACHILE is a fantastic partner. For the festival itself, focusing on consistent posting, community engagement, and exploring diverse content formats could take their online presence to the next level!