Overview

Cool Tool is a multi-platform creator who brings a unique blend of entertainment, DIY projects, and playful imagination to their audience. Think whimsical crafts, quirky animations, and a whole lot of fun! While they're active on Instagram and TikTok, YouTube is definitely their main playground. With over 7.7 million followers, Cool Tool has built a substantial fanbase, proving they know how to capture imaginations. Although ranked within the top 3% of creators globally, their reach holds even greater potential.

Performance At A Glance

Cool Tool boasts a huge following, but their growth has been slightly negative recently, with a -0.11% dip over the last 30 days. While their global ranking places them in the top 3% of all creators worldwide, there's room to climb even higher. Their average engagement rate sits at 0.37%, indicating a solid base of fans who are interacting with their content. CreatorDB gives them a score of 41/100, suggesting there's untapped potential to boost their overall performance and impact.

What They Create

Cool Tool's content is a delightful mix of entertainment, how-to guides, animation, and comedy, often with a touch of science thrown in for good measure! They create a variety of content, from longer YouTube videos to shorter, snackable Shorts, as well as the occasional Instagram post and Reel. One recent video, "What Happens If You Put Stranger Things In Sprunki World?", captured nearly 20,000 views, showcasing their ability to tap into popular trends with their unique style. Another fun Short, "My Coolest Birthday All Thanks To Princess Printable Set 👸🏼" garnered over 27,000 views, proving the appeal of their quick, engaging content. Their strength lies in blending popular themes with quirky, DIY elements.

Why They're Great & Where They Can Grow

Cool Tool excels at creating imaginative content that appeals to a broad audience. They're great at tapping into trending topics and putting their own unique spin on them. Their DIY and craft-focused videos are particularly strong. One exciting opportunity would be to collaborate with other creators in the DIY or animation space to reach new audiences. They could also experiment with longer-form content or live streams to foster a deeper connection with their fans.

Bottom Line

For brands looking to partner with a creative and playful creator, Cool Tool offers access to a large and engaged audience. Cool Tool could level up their content by focusing on consistent posting schedules and experimenting with new content formats to re-engage their audience and drive growth.