Teenage Mutant Ninja Turtles

Overview

Cowabunga! The Teenage Mutant Ninja Turtles YouTube channel brings the pizza-loving, crime-fighting heroes in a half-shell to over 3.3 million subscribers. Ranked in the top 100% of all YouTube channels globally, and a respectable #3,509 in the USA, the TMNT crew delivers a mix of classic clips, new adventures, and fan-focused content that keeps viewers of all ages hooked on the ongoing saga of Leonardo, Donatello, Michelangelo, and Raphael. It's a nostalgic trip with a modern twist, blending iconic moments with fresh takes on the turtle power we all know and love.

Performance At A Glance

The TMNT YouTube channel may not be experiencing explosive growth right now (currently holding steady), but their loyal fanbase is incredibly engaged! With an average engagement rate of 2.21%, their fans are super engaged with liking, commenting, and sharing the Turtle content. Their CreatorDB score of 81/100 shows they're doing a great job overall, but there's always room to level up. Globally, they're holding their own at rank #15,613, and within the US, they're a strong contender at rank #3,509.

What They Create

The TMNT YouTube channel offers a shell-shocking variety of content, from full-length video highlights from different series to bite-sized Shorts. They frequently post clips from various iterations of the show, catering to different fan preferences. A recent video, "Ninja Turtles Face the Wrath of Tiger Claw in FORTNITE! | Teenage Mutant Ninja Turtles" scored a great 9.21% engagement rate, showing the appeal of blending the TMNT universe with popular games. They also cleverly use Shorts, like "ninja turtles learn from a Pizza MASTER! 🍕 | #TMNT #shorts", to grab quick views and remind everyone what TMNT is all about.

Why They're Great & Where They Can Grow

The TMNT channel excels at leveraging nostalgia, tapping into the enduring appeal of the franchise. They also do a great job of adapting to current trends, like incorporating Fortnite into their content. They also create fan content that is very engaging. An exciting opportunity would be to create more behind-the-scenes content from the various iterations of the show, or even collaborate with other creators and brands in the animation/gaming space to reach new audiences.

Bottom Line

For brands looking to tap into a cross-generational fanbase with strong brand recognition, the Teenage Mutant Ninja Turtles YouTube channel is a solid bet. For the creators themselves, focusing on boosting their growth rate and experimenting with trending content formats will help them reach even more fans.