Express News

Overview

Express News is a verified news source delivering breaking news and current events to over 6.4 million followers, primarily on YouTube. Focusing on Pakistan news and universal news topics, Express News brings timely updates to a wide audience. While ranking within the top 100% globally, in their country, and language, Express News is a strong voice in the Pakistani news landscape on YouTube and is positioned for growth.

Performance At A Glance

Express News boasts a substantial and growing audience, adding followers at a rate of 0.35% monthly. Their 90-day growth shows a solid increase of 2.38%. While their global, country, and language rankings are within the top 100%, there's room to climb higher! Their fans are moderately engaged, with an average engagement rate of 0.62% across their content. CreatorDB gives them a score of 72/100, suggesting strong potential but also areas for improvement to truly connect and engage with their viewers.

What They Create

Express News delivers content focused on News & Politics and MEDIA_NEWS_COMPANY content categories, primarily through YouTube videos. They cover breaking news, current events, and topics relevant to Pakistan. For example, one recent video, "HEC Shocks Everyone: Exams Open for All Students Regardless of Attendance | Pakistan News," addresses a timely and relevant issue. Another video, "Gul Plaza Tragedy: Families in Tears, Heartbreaking Scenes | Breaking News | Pakistan News" highlights their commitment to covering difficult topics. Their content stands out by providing timely updates and focusing on issues impacting their Pakistani audience. They also experiment with YouTube Shorts for quicker news updates.

Why They're Great & Where They Can Grow

Express News excels at delivering timely news updates and covering important events within Pakistan. Their large subscriber base indicates a strong demand for their content. A great opportunity for Express News would be to focus on increasing audience engagement by experimenting with interactive content formats, such as Q&A sessions or live streams. Another avenue to explore would be optimizing their content for SEO to improve their rankings, and reach an even wider audience.

Bottom Line

For brands looking to connect with a large Pakistani audience interested in current events, Express News is a solid partner. For Express News, focusing on boosting engagement through interactive content and optimizing for search could significantly boost their channel's growth and influence.