TNT Sports US

Overview

TNT Sports US brings the energy of the game straight to your screen! They're your go-to source for highlights, interviews, and all things basketball, especially the NBA, but also covering other sports. With a massive following of over 3.8 million fans across YouTube, Instagram, and TikTok, they’re a major player in the sports media world. They're a verified source, bringing you legit content you can trust. While ranking in the top 94% of all creators globally (ranked #1,127,740), they've built a strong presence, particularly on YouTube, their main platform.

Performance At A Glance

While TNT Sports US boasts a huge audience, their growth has been relatively flat recently. They're holding steady right now, but had a slight dip of -0.78% over the last 90 days. They're doing well in the US, ranking in the top 98% of creators, and in the top 99% for English-language channels. Their fans are super engaged with their content, showing an average engagement rate of 4.48% which is solid! CreatorDB gives them a score of 69/100, which means they're doing a good job overall, but there's always room to level up!

What They Create

TNT Sports US dishes out a mix of videos and shorts across YouTube and TikTok. Think game highlights, player interviews, and talk show snippets - all the good stuff! For example, their recent short, "Dana Evans came in and stole the show 😂🎤" captured a fun moment and saw a good engagement rate. They also post longer videos, like "Jackie Young Dropped 35 Points AND Hit the Game-Winner for the Laces 😮‍💨🔥" which showcases key game moments. What makes their content pop is their focus on exciting plays and personalities, giving fans a taste of the action beyond just the score. They have a higher volume of YouTube shorts (448) compared to regular YouTube videos (338), showcasing their commitment to fast-paced, digestible content.

Why They're Great & Where They Can Grow

TNT Sports US excels at delivering timely sports highlights and focusing on key players. They also do a great job of mixing up content formats to keep things interesting. One opportunity they could explore is diving deeper into behind-the-scenes content or player stories to build even stronger connections with their audience. Collaborating with up-and-coming sports influencers could also inject some fresh energy and reach new viewers.

Bottom Line

For brands looking to partner with a big name in sports media, TNT Sports US is a solid choice. For TNT Sports US, experimenting with more interactive content like polls or Q&As could boost engagement and reignite growth.