Siew Pui Yi 萧佩儿🤍

Overview

Siew Pui Yi, known online as SPY, is a verified content creator captivating a massive audience of over 31 million followers, primarily on Instagram. While she's based in Vietnam and creates content in English, her appeal is truly global. SPY's content blends artistry with accessible "How To" and "People & Blogs" categories, making her stand out. With a global ranking around #17,000, she's making waves in the online world, captivating viewers with her unique approach.

Performance At A Glance

SPY has a huge following, but her growth rate has been slightly negative recently. While she remains a popular creator, her 30-day growth shows a slight dip of -0.13%. Regionally, she's a notable presence in Vietnam, currently ranked #51. Her fans are pretty engaged, with an average engagement rate of 0.75%. CreatorDB gives her a score of 74/100, suggesting she's doing a solid job overall, with room to optimize her strategy.

What They Create

SPY's content is a mix of visually appealing and informative videos, shorts, and posts. A significant portion of her content dives into time-lapses, particularly in the "Howto & Style" niche. For example, her "Growing Rice Under Water - Time Lapse" short became a viral sensation, racking up over 169 million views! Similarly, her "Watermelon - Time Lapse" garnered nearly 30 million views. These videos are visually stunning and educational, showcasing the beauty and wonder of nature. She also explores topics like growing Reishi mushrooms, documented in both short and long-form video formats. Her content stands out because of its calming visuals and the satisfying nature of watching things grow over time.

Why They're Great & Where They Can Grow

SPY excels at creating visually engaging content, particularly time-lapses that are both educational and aesthetically pleasing. Her content is also very accessible, appealing to a wide audience. She also has a knack for tapping into trending topics, as seen with her viral rice-growing video.

One exciting opportunity for SPY could be expanding her partnerships with brands related to gardening, sustainable living, or even educational toys. She could also experiment with more interactive content, like Q&A sessions or behind-the-scenes glimpses into her creative process.

Bottom Line

SPY is a fantastic creator with a unique and engaging style. Brands looking for a partner with a large reach and a focus on visually appealing, educational content should definitely consider collaborating with her. For SPY, focusing on consistent content creation and exploring new interactive formats could help reignite growth and further solidify her position in the online world.