WORLD TODAY

Overview

WORLD TODAY is a captivating content creator captivating over 1.5 million subscribers across YouTube and TikTok. Based in Vietnam, but creating content in English, they curate intriguing compilations and offer commentary on a range of universal topics, sometimes even diving into the world of aviation. While ranking among the top 83% of creators globally and within Vietnam, their unique blend of topics offers a wide appeal to a diverse audience.

Performance At A Glance

While WORLD TODAY boasts a substantial audience of over 1.5 million followers, their recent growth has been relatively flat. They're holding steady, ranking within the top 83% of creators both globally and within Vietnam. Their fans are fairly engaged, with an average engagement rate of 1.77% on their videos. Their CreatorDB score is a solid 65 out of 100, indicating they're performing well, but there's always room to level up and further connect with their audience.

What They Create

WORLD TODAY crafts a mix of engaging video content, primarily on YouTube, with a smaller presence on TikTok. They specialize in compilations and commentary, often focusing on the bizarre, intriguing, or even slightly unsettling. For example, one of their recent videos, "50 Terrifying Moments That Shouldn't Have Happened, Accidentally Captured by a Camera," draws viewers in with its promise of the unexpected. Another video, "Filming a TikTok video 40 times resulted in a mistake that made viewers laugh and get goosebumps..." highlights the creator's ability to tap into trending topics and create relatable content. The creator's use of intriguing visuals and captivating storytelling makes their content stand out.

Why They're Great & Where They Can Grow

WORLD TODAY excels at curating content that sparks curiosity and appeals to a broad audience. They are adept at crafting engaging titles that draw viewers in. Their ability to tap into trending topics and create relatable content is also a major strength. An exciting opportunity for growth would be to experiment with more interactive content, such as Q&A sessions or behind-the-scenes glimpses into their content creation process. Also, focusing on specific popular niches within their broad topic categories could help boost engagement.

Bottom Line

For brands looking to connect with a large and diverse audience, WORLD TODAY offers a valuable partnership opportunity. For the creator, focusing on audience interaction and niche content could be key to unlocking even greater growth and engagement.