Pedaleria

Overview

Pedaleria, a verified content creator from Brazil, is your go-to source for all things cycling! Primarily on YouTube, Pedaleria brings the joy of biking to over 2 million followers with a mix of fun, education, and a whole lot of passion. From DIY bike projects to exploring scenic routes, Pedaleria inspires a love for cycling in the Portuguese-speaking world and beyond. While ranked within the top 92% of creators globally, Pedaleria's unique blend of content positions them as a significant voice in the cycling community.

Performance At A Glance

Pedaleria boasts a substantial following of over 2 million, and they're steadily growing! Their 30-day growth is around 0.13%, with a solid 1.42% growth over the last 90 days. Globally, Pedaleria ranks in the top 92% of all creators and among Brazilian creators, they're in the top 88%. But the real story is the engagement: Pedaleria enjoys an average engagement rate of 4.55%, indicating their fans are super engaged with their content. Their CreatorDB score of 65/100 reflects a solid overall performance, showing room to grow even further.

What They Create

Pedaleria creates a diverse range of content, primarily on YouTube, including both regular videos and Shorts. They also dabble on Instagram and TikTok. Their content spans several categories, including sports, comedy, how-to, travel, and even science & technology. One recent highlight is their video, "Testamos a bike com pneuzão na areia e na trilha" (Testing the fat tire bike on sand and trail), which racked up nearly 20,000 views and 1,600 likes – showcasing their adventurous spirit. Another popular short, "Um suporte pra suporte de garrafinha que não fura o quadro" featuring @Bambu Lab, highlights their knack for showcasing innovative cycling solutions, achieving an impressive 13.86% engagement rate. Pedaleria's content stands out for its practical advice, lighthearted approach, and ability to connect with both seasoned cyclists and newcomers.

Why They're Great & Where They Can Grow

Pedaleria shines with its engaging personality, diverse content formats, and strong community connection. They excel at creating informative and entertaining content that resonates with a wide audience. An exciting opportunity would be to explore more collaborations with local Brazilian cycling communities or brands, further solidifying their regional influence. Another avenue could be expanding their presence on Instagram with more visually-driven content, complementing their YouTube tutorials.

Bottom Line

For brands looking to tap into the Brazilian cycling market, Pedaleria is a fantastic partner. For Pedaleria, focusing on targeted collaborations and diversifying their Instagram strategy could unlock even greater growth and reach.