Kenshi Yonezu 米津玄師

Overview

Kenshi Yonezu is a true force in the Japanese music scene, captivating millions with his unique blend of artistry and musical talent. Primarily known for his captivating music videos on YouTube, where he boasts over 11.5 million subscribers, Yonezu consistently delivers high-quality content that resonates deeply with his audience. His global reach is impressive, placing him in the top 99% of creators worldwide, and his influence within Japan and among Japanese-speaking audiences is undeniable.

Performance At A Glance

Kenshi Yonezu's online presence is thriving! He's experiencing healthy growth, adding new fans at a rate of about 3.10% each month. His fans are super engaged with his content, averaging an impressive 7.42% engagement rate. That means people aren't just passively watching; they're liking, commenting, and sharing! His CreatorDB score of 93/100 is a testament to his overall quality and influence – it signifies that he's a top-tier creator who consistently delivers value. Globally and within Japan, he ranks in the top 99% of content creators, showing his substantial impact.

What They Create

Kenshi Yonezu primarily focuses on music-related content, creating stunning music videos and short-form videos across YouTube, Instagram, and TikTok. He's got 87 full-length music videos on YouTube, and he's also embraced YouTube Shorts with 167 videos, providing quick glimpses into his world. A recent YouTube Short, "IRIS OUT 「第76回 NHK紅白歌合戦」#チェンソーマン #ChaisawMan #IRISOUT," racked up over 3 million views, showcasing his ability to create engaging snippets that capture attention. His content is visually stunning, emotionally resonant, and often tied to popular anime and dramas, like "Chainsaw Man" and "Tiger & Wings," which broadens his appeal.

Why They're Great & Where They Can Grow

Kenshi Yonezu excels at visually captivating storytelling through music and video. He's also a master of cross-promotion, effectively leveraging popular culture like anime tie-ins to boost his reach. Finally, his consistent high-quality output keeps his audience engaged and coming back for more.

To further amplify his impact, Kenshi Yonezu could explore more behind-the-scenes content to connect with fans on a more personal level. He could also consider collaborations with other artists or creators to reach new audiences.

Bottom Line

For brands looking to partner with a highly influential and artistically driven creator, Kenshi Yonezu is an excellent choice. For Kenshi Yonezu himself, continuing to experiment with new formats and engaging directly with fans will only strengthen his already impressive online presence.