Loonie

Overview

Loonie is a verified Filipino content creator making waves, primarily on YouTube, with a strong presence on Instagram as well. He's not just any artist; he's a lyrical mastermind known for his insightful rap battle breakdowns and music-related content. With a dedicated following of over 1.89 million fans, Loonie’s voice resonates far beyond the Philippines, placing him in the top 99% of creators globally, ranked at #294,006. His unique blend of hip-hop analysis and entertainment makes him a standout figure in the online world.

Performance At A Glance

Loonie's audience is substantial and steadily growing. While his 30-day growth rate is a solid 0.69%, showing consistent upward momentum, he's experiencing a more modest 0.05% growth in the past week. This suggests potential areas for optimization. Globally, he's ranking impressively well, and even better within the Philippines, placing him in the top 98% of creators there. His fans are super engaged with his content, boasting an average engagement rate of 2.39%. Loonie's CreatorDB score sits at 65/100, indicating a good overall performance with room to further refine his strategy.

What They Create

Loonie primarily creates video content focused on music, film, animation, and entertainment, often centered around the hip-hop scene. He produces a variety of content formats, including 84 standard YouTube videos, 3 YouTube Shorts, 27 Instagram posts, and 12 Instagram Reels. His "BREAK IT DOWN" series, where he reviews rap battles, is a major hit. For example, his review of "FLIPTOP: HAZKY vs GL" featuring M Zhayt garnered over 249,000 views and 4,700 likes, showcasing his ability to dissect and analyze complex lyrical performances. His content stands out due to his sharp wit, insightful commentary, and obvious passion for the art form.

Why They're Great & Where They Can Grow

Loonie excels at providing thoughtful analysis of rap battles, connecting with his audience through genuine enthusiasm, and consistently delivering high-quality video content. He also does a great job of collaborating with other artists. An exciting opportunity for Loonie could be expanding his content formats beyond reviews, perhaps creating original music reactions or engaging in more collaborative musical projects. He could also explore longer-form content or live streams to further deepen his connection with his audience.

Bottom Line

For brands looking to tap into the Filipino hip-hop scene, Loonie is a fantastic partner. For Loonie himself, focusing on diversifying content formats and exploring new collaborative avenues could be key to unlocking even greater growth and engagement.