1nito_

Overview

Meet 1nito_, a YouTube creator making waves in the world of hair and social media entertainment! With a following of over 4.4 million, 1nito_ has carved out a niche creating engaging content around hair styling, how-to's, and general entertainment. While ranking within the top 100% of YouTubers globally (around #10,435), 1nito_ brings a unique flair to their content that keeps viewers coming back for more. Their videos and Shorts offer a peek into the world of hairstyling with a fun, social media-savvy twist.

Performance At A Glance

1nito_ boasts a massive audience of 4.42 million subscribers, and while their growth is currently steady (around 0.23% over the last 30 and 90 days), there's plenty of potential for future expansion. Globally, they're in the top 100% of all YouTubers, and a similar ranking in the USA and for English-speaking creators. What's really impressive is their engagement! With an average engagement rate of 2.48%, their fans are super engaged with their content. Their CreatorDB score is a solid 91/100, showing a strong overall performance and consistent content quality.

What They Create

1nito_'s content is a mix of longer YouTube videos and shorter, snackable YouTube Shorts. The content is categorized as "People & Blogs," but really shines in the "Hair (Howto & Style)" and "Social Media (Entertainment)" niches. Recent Shorts like "Tom or Jerry," which received over 17,000 views and a solid engagement rate, show 1nito_'s knack for creating quick, engaging content. A recent video, "I thought she wanted to cut it," garnered over 18,000 views and a 3.03% engagement rate, highlighting their ability to tell stories and connect with viewers on a deeper level. Their content stands out due to its relatable scenarios, creative hairstyling, and engaging presentation.

Why They're Great & Where They Can Grow

1nito_ excels at creating visually appealing content, connecting with their audience through relatable scenarios, and consistently producing both short-form and long-form videos. An exciting opportunity for them would be to explore collaborations with other beauty or lifestyle creators. Another avenue could be to diversify their content by incorporating more educational aspects, such as detailed hair care tutorials or styling tips for different hair types.

Bottom Line

For brands looking for a relatable and engaging partner in the beauty or lifestyle space, 1nito_ is a fantastic option. For 1nito_ themselves, focusing on consistent content uploads and exploring collaborative opportunities could be key to unlocking even greater growth and engagement!