Overview

Meet Sam Way, a verified content creator with a massive following of over 14.6 million fans! Sam's all about leveling up your kitchen game and having fun while doing it. While he's active on YouTube and Instagram, TikTok is where he really shines. Think delicious recipes, easy-to-follow tutorials, and mouthwatering food content that's both educational and entertaining. Ranked among the top creators globally, at #62,317, Sam brings a fresh and engaging approach to the world of food content.

Performance At A Glance

Sam's audience is huge and still growing! While the overall growth rate is a solid 0.10%, recent short-term growth shows there's potential to spark even more momentum. Sam is ranked in the top 100% of creators globally and in the UK, which demonstrates the breadth of his reach. His fans are super engaged with his content, demonstrated by an impressive average engagement rate of 4.34%. CreatorDB gives Sam a score of 70/100, indicating a strong overall performance with room to further optimize his strategy.

What They Create

Sam Way serves up a delicious mix of Food & Beverage and How-To & Style content, with a dash of Travel & Events thrown in. He creates short, punchy videos, mostly on TikTok, but also utilizes YouTube Shorts and Instagram Reels. Take, for instance, "The Perfect Carbonara 😍" which racked up almost a million views and shows off his knack for making classic dishes feel approachable. Or "The Moist Maker Sandwich 🥪 🔥", proving he can elevate even the simplest recipes. Sam's strength lies in his ability to transform everyday cooking into a fun, shareable experience.

Why They're Great & Where They Can Grow

Sam's got a winning recipe! He excels at:

• Creating visually appealing and mouthwatering content.
• Simplifying complex recipes into easy-to-follow tutorials.
• Maintaining high engagement with his audience.

An exciting opportunity for Sam would be to explore more collaborations with other food creators or chefs. He could also consider launching a line of kitchenware or merchandise related to his brand.

Bottom Line

For brands looking to partner with an engaging food creator, Sam Way offers incredible reach and a highly engaged audience. For Sam, focusing on consistency and exploring collaborations could be the key to continued growth and even higher engagement rates.