Bloomberg Originals

Overview

Bloomberg Originals is your go-to YouTube channel for in-depth analysis of the world's most pressing issues, from economics and politics to science and technology. With a dedicated following of nearly 5 million subscribers, they deliver high-quality content that keeps you informed and engaged. Ranked among the top creators globally and in the US, Bloomberg Originals brings a unique perspective to complex topics, making them accessible and thought-provoking.

Performance At A Glance

Bloomberg Originals boasts a substantial and growing audience. While their 7-day growth is flat, they’re steadily adding subscribers, with a 0.61% increase in the last month and a solid 3.11% jump over the past three months. They're ranked in the top 100% of all YouTube channels globally, in the US, and for English-language content, holding strong positions at #8,986, #2,112, and #4,827 respectively. Their fans are super engaged with their content, demonstrated by an impressive average engagement rate of 1.44%. Earning a CreatorDB score of 94/100, Bloomberg Originals shows they are consistently creating content with strong performance.

What They Create

Bloomberg Originals delivers a diverse range of content, primarily through YouTube videos and Shorts. They cover everything from News & Politics to Entertainment, Sports, Science & Technology, and even Music. Recent highlights include a deep dive into "Why Japan’s Economy Is at a Tipping Point," which garnered almost half a million views and sparked lively discussion. They also feature insightful Shorts with figures like Christine Lagarde, offering quick takes on economics and leadership. What makes their content stand out is their commitment to quality journalism, expert interviews, and visually appealing storytelling that helps viewers understand complex global issues.

Why They're Great & Where They Can Grow

Bloomberg Originals excels at delivering in-depth analysis, securing high-profile interviews, and presenting complex topics in an engaging format. They're masters of blending journalistic integrity with accessible storytelling. Exciting opportunities for growth could include expanding their reach through interactive Q&A sessions with their expert guests or exploring more collaborative content with other prominent creators in related fields.

Bottom Line

For brands seeking a credible partner to reach an informed and engaged audience, Bloomberg Originals is an excellent choice. For Bloomberg Originals, focusing on community engagement and exploring strategic collaborations could further amplify their reach and solidify their position as a leading voice in global affairs.