АНЮТКА-МАЛЮТКА

Overview

АНЮТКА-МАЛЮТКА is a popular Russian-speaking content creator, primarily known for their engaging vlogs, family content, and glimpses into their life. With a massive following of over 5.8 million across YouTube, Instagram, and TikTok, АНЮТКА-МАЛЮТКА offers a relatable and entertaining window into family life, earning them a global ranking within the top 99% of creators. Their content resonates particularly well within Russia, where they hold a strong position in the creator landscape.

Performance At A Glance

While АНЮТКА-МАЛЮТКА boasts a huge audience, recent growth has been slightly negative, with a decrease of -0.18% in the last 30 days. They still hold impressive rankings, placing among the top creators in Russia and among Russian-language channels. Their fans are pretty engaged, with an average engagement rate of 2.30% across their content. CreatorDB gives them a solid score of 75/100, indicating strong overall performance, though there's definitely room to boost engagement further!

What They Create

АНЮТКА-МАЛЮТКА serves up a mix of fun and relatable content focused on family life, often presented as vlogs and shorter, snackable videos. They're active across multiple platforms, creating YouTube videos and Shorts, Instagram posts and Reels, and TikTok videos. One recent YouTube video, "What am I hiding from my parents? #anyutkamalyutka," garnered over 34,000 views and showed the creator's ability to create relatable content. Even shorter videos like "это мама у нас так шутит #анюткамалютка" show good performance and the creator's relatability. Their content is authentic, often highlighting everyday moments and challenges within their family dynamic, which is why it resonates with so many viewers.

Why They're Great & Where They Can Grow

АНЮТКА-МАЛЮТКА excels at creating relatable family content, fostering a strong connection with their audience, and using a variety of formats to keep things interesting. To reignite growth, they could experiment with collaborations with other family-focused creators or delve deeper into specific topics related to parenting or family travel, capitalizing on the "Family Travel" tag.

Bottom Line

For brands targeting families, АНЮТКА-МАЛЮТКА offers a fantastic opportunity to reach a large and engaged audience. For АНЮТКА-МАЛЮТКА, focusing on boosting audience interaction and exploring fresh content ideas could help them regain momentum and continue to thrive.