Sumaiya Robayed

Overview

Sumaiya Robayed is a major force in the Bengali-speaking online world! This verified creator is captivating over 11.4 million followers, primarily on YouTube, with a mix of relatable vlogs, musical karaoke sessions, and heartfelt content about pregnancy and parenting. Ranked among the top content creators in Colombia and for the Bengali language (#71 in both!), Sumaiya's authenticity and engaging personality shine through, making her a beloved figure in the digital space. Her content resonates deeply, building a strong community around shared experiences and genuine connection.

Performance At A Glance

Sumaiya's audience is massive and still on the rise! They're growing at a solid pace, with a 1.04% increase in followers just in the last month. Globally, they're ranked in the top 100% of all creators, holding the #21,609 spot, which is seriously impressive! Most importantly, their fans are super engaged with their content, boasting an average engagement rate of 5.39%. This means viewers aren't just passively watching; they're liking, commenting, and sharing. Sumaiya's CreatorDB score of 79/100 indicates a strong overall performance, suggesting they're doing a lot right!

What They Create

Sumaiya's content is a delightful mix of everyday life and special moments. On YouTube, she shares longer-form vlogs alongside a huge library of short-form content. She also maintains a presence on Instagram with both posts and reels, offering a glimpse into her world.

Looking at recent hits, the short video "Congratulations Apu ❤️" racked up over 267,000 views, showcasing her ability to capture heartwarming moments. Another popular short, "Suddenly meeting you. ❤️", garnered over 209,000 views, highlighting her knack for relatable content. She also posted a longer video, "বাসায় গ্যাস না থাকা সত্ত্বেও সবাই অনেক সুন্দর ভাবে রান্না করে খেলাম 😋 | Sumaiya Robayed", which translates to "Even though there was no gas at home, everyone cooked and ate very nicely 😋", showcasing her resourcefulness and family values, even garnering 44,000 views. Sumaiya’s content stands out because it's genuine, relatable, and often filled with warmth and positivity.

Why They're Great & Where They Can Grow

Sumaiya excels at creating relatable content, fostering genuine engagement with her audience, and consistently delivering content across various formats. A strength is her ability to connect with viewers on an emotional level, particularly through her pregnancy and parenting content.

An exciting opportunity would be to explore collaborations with other creators, especially in the lifestyle and family space. She could also potentially create merchandise related to her popular content, like parenting tips or karaoke tracks.

Bottom Line

For brands looking to connect with a large, engaged Bengali-speaking audience, Sumaiya Robayed is a fantastic partner. For Sumaiya, consider deepening audience engagement through interactive Q&A sessions or focusing on specific content niches to further refine your brand identity.