James Bruton

Overview

James Bruton is a verified YouTube engineer and maker extraordinaire, building mind-blowing creations from Star Wars AT-ATs to pasta-cooking PCs! With over 1.5 million followers, James has carved out a niche by blending engineering know-how with a playful, inventive spirit. He’s currently ranked among the top 98% of creators globally, proving his unique brand of DIY engineering resonates with a wide audience. His main platform is YouTube, where he shares detailed builds and vlogs of his incredible projects.

Performance At A Glance

James has a solid, engaged audience of over 1.5 million followers, and while his growth has been slower recently, he's still expanding. While short-term growth has been relatively flat, his channel saw nearly 1% growth over the last 90 days which is a solid indicator of sustained interest. He's in the top 3% of creators in the UK, showing he's a big player in his home market. His fans are super engaged with his content, with an average engagement rate of 2.31%. CreatorDB gives him a score of 87/100, which is excellent – that means his content is high-quality and connects well with his audience.

What They Create

James crafts a mix of long-form videos and Shorts across YouTube and Instagram. He dives into a range of topics, from engineering and technology design to DIY and even toys. He shares his knowledge of electronics and showcases his inventive approach to projects. A recent hit was "I will ride on this robot," a video showing off one of his mechanical creations, racking up a healthy 71,865 views and an impressive engagement rate of 5.67%. He also experiments with the short form, as seen in his "I built a real Star Wars AT-AT" short. What makes James' content stand out is his ability to turn complex engineering concepts into entertaining and accessible projects.

Why They're Great & Where They Can Grow

James excels at making complex topics approachable, showcasing his engineering skills in a fun and engaging way. He's also great at incorporating a sense of humor and playfulness into his content, making it appealing to a broad audience. Finally, his project selection is consistently creative and unique.

Looking ahead, James could explore more collaborations with other creators in the engineering and maker space to reach new audiences. He might also consider creating more behind-the-scenes content to further connect with his fans and showcase the process behind his builds.

Bottom Line

For brands, James Bruton offers a fantastic opportunity to partner with a creator who has a highly engaged audience interested in engineering, technology, and DIY. For James, continuing to experiment with different content formats and collaborations will help him further grow his channel and reach an even wider audience.