Joyner Lucas

Overview

Joyner Lucas is a name synonymous with raw talent and impactful storytelling in the hip-hop world. This verified artist, boasting over 9 million followers on YouTube, uses his channel as his main stage, crafting powerful music videos and vlogs that resonate deeply with his audience. While his global ranking sits at #27,391, making him in the top 100% of creators, it's his ability to connect with listeners on a personal level that truly sets him apart. Joyner Lucas isn't just a musician; he's a voice.

Performance At A Glance

Let's dive into the numbers. While Joyner's audience is massive, he's experiencing a slight dip in growth right now, around -0.09% over the last month. Despite this, his fans are super engaged with his content, boasting an average engagement rate of 2.86% – that's solid! His videos pull in an average of 576,202 views, showcasing his reach. CreatorDB gives him a score of 91/100, which means he's doing a fantastic job overall, hitting all the right notes when it comes to content creation and audience interaction.

What They Create

Joyner's content is a mix of hard-hitting music videos, behind-the-scenes vlogs, and promotional snippets, all wrapped in his signature authentic style. He utilizes both long-form YouTube videos and shorter YouTube Shorts to keep his audience hooked. For example, his lyric video for "Monsters" from ADHD 2 Reloaded racked up over 128,000 views and an impressive 8.40% engagement rate, showing the power of his music. He also uses shorts to promote merch or other artists he supports, like his recent shoutout to Millyz, further showing his support for the hip-hop community. His content stands out because it's real, raw, and always comes from the heart.

Why They're Great & Where They Can Grow

Joyner excels at crafting emotionally resonant music, engaging with his audience directly, and leveraging his platform to support other artists. A big opportunity for growth could be experimenting with collaborations beyond just music. Imagine a vlog series documenting a day in the studio with another artist, or even collaborations with other creators outside of music.

Bottom Line

For brands looking to tap into a passionate and engaged fanbase, Joyner Lucas is a powerful partner. For Joyner himself, continuing to diversify content formats and explore collaborations could unlock even greater growth and engagement.