Overview

James Blunt! Yes, that James Blunt, the singer-songwriter who gave us "You're Beautiful." But he's not just topping the charts; he's also making waves online, particularly on YouTube, where he connects with a massive audience of over 6.5 million followers. While he's known for his music, James has carved out a niche for himself with his witty personality and engaging content. Ranking in the top 99% of creators globally and within the top reaches in the UK, he's proven that he's more than just a one-hit wonder, he's a true entertainer.

Performance At A Glance

James Blunt's online presence is definitely something to sing about! While his growth rate is a steady 0.17% over the last month, he’s seen a slightly higher bump in the last week, showing he's keeping things fresh and engaging. Globally, he's sitting comfortably in the top 99% of creators, and he's a top performer in the UK. His fans are super engaged with his content, clocking in an average engagement rate of 3.12%, which is solid! His CreatorDB score of 66/100 suggests there's room to grow, but he's already doing a great job keeping his audience entertained.

What They Create

James Blunt's content mix is a blend of music and his own unique brand of humor. He's active across YouTube (his main platform), Instagram, and TikTok, serving up a variety of content from official music videos and live performances to short, engaging videos. Recently, he's been sharing a "Legendary Motorcycle Adventures" series on YouTube Shorts. For example, "Legendary Motorcycle Adventures, part 11" gained 5,875 views and 219 likes, showing the audience enjoys his personal adventures. What makes his content stand out is his ability to blend his musical talent with his self-deprecating humor, creating a relatable and entertaining experience for his followers.

Why They're Great & Where They Can Grow

James is excellent at leveraging his existing fame to create engaging content, connecting with fans through humor and authenticity. He also does a great job of cross-promoting his content across different platforms. An exciting opportunity for James would be to collaborate with other creators, especially in the comedy or travel space, to tap into new audiences. He could also explore longer-form content on YouTube, delving deeper into his music, travels, or personal stories.

Bottom Line

For brands looking to partner with a musician with a strong online presence and a great sense of humor, James Blunt is a fantastic option. For James himself, focusing on collaborations and exploring longer-form content could be key to leveling up his social media game and reaching even more fans.