POPS MUSIC

Overview

POPS MUSIC is a verified Vietnamese-language music powerhouse on YouTube, bringing a vibrant mix of pop, live performances, and remixes to over 15 million subscribers! Hailing from the USA, they've carved out a significant space in the online music world. With a global ranking of #12,092, POPS MUSIC is a go-to destination for Vietnamese music lovers worldwide. They are currently ranked #19 for Vietnamese language channels. Their channel offers a diverse range of content, making them a key player in the digital music scene.

Performance At A Glance

POPS MUSIC boasts a massive audience of over 15 million followers! While their growth rate is currently stable, their established fanbase is incredibly engaged. On average, their content sees an engagement rate of 5.17%, which is fantastic. This means their fans are actively liking, commenting, and sharing their content. Globally, they rank within the top 100% of all channels, a testament to their widespread appeal. Their CreatorDB score is a stellar 93/100, indicating strong overall performance across various metrics.

What They Create

POPS MUSIC is all about music! They create a mix of full-length music videos, catchy YouTube Shorts, and engaging Instagram posts and reels. Their YouTube channel is packed with content, including videos like "Em Thân Mến - AVATAR Entertainment (Official Lyrics Video)". While this video is fairly new, their Shorts often perform well, like "Hồ Việt Trung và Saka Trương Tuyền ra mắt 'Tết Này Mình Cưới Nha' với giai điệu sôi động bắt tai," which racked up nearly 10,000 views. POPS MUSIC's content stands out by blending traditional Vietnamese music with modern pop sensibilities, making it accessible and appealing to a wide audience.

Why They're Great & Where They Can Grow

POPS MUSIC excels at delivering high-quality music content, tapping into the Vietnamese-speaking market, and maintaining a strong presence across multiple platforms. They're also great at creating content around trending themes and holidays, as seen in their Tết (Lunar New Year) themed videos. An exciting opportunity for them would be to experiment more with collaborations with other Vietnamese-speaking creators or artists. They could also explore interactive live streams or Q&A sessions to further boost engagement.

Bottom Line

For brands looking to connect with a large and engaged Vietnamese-speaking audience, POPS MUSIC is a fantastic partner. For POPS MUSIC, focusing on boosting Shorts and collaborating with other creators could be a great way to reignite growth and further solidify their position as a leading music channel.