iQIYI 爱奇艺 - Get the iQIYI APP

Overview

iQIYI 爱奇艺 - Get the iQIYI APP is your go-to YouTube channel for the hottest Chinese dramas and movies. Think of them as Netflix, but focused on incredible Asian content! With a massive fanbase of over 12 million subscribers, they're dishing out all the best scenes, behind-the-scenes glimpses, and full episodes to keep you hooked. Ranking at #55,770 globally and #109 in China, they're a major player in the entertainment scene and even hold the #3 spot for language-based rankings!

Performance At A Glance

iQIYI is on a roll! They're growing at a steady pace, adding around 2.60% to their massive following each month. Their fanbase is super engaged with their content, clocking in an average engagement rate of 2.82%. That means their fans aren't just watching, they're liking, commenting, and sharing! Their CreatorDB score of 81/100 shows they're doing a fantastic job overall - it's a great score that reflects their strong online presence and content strategy.

What They Create

iQIYI is all about entertainment, media, and keeping you updated with the latest news from the world of Chinese drama. They primarily focus on YouTube, serving up full-length videos and Shorts that showcase their feature films and provide compilations of the most exciting moments. One standout Shorts post, "Eye contact, it’s our silent language of understanding💕#TheUncloudedSoul #HouMinghao #TanSongyun #逍遥," with over 800 views and a fantastic 9.44% engagement rate, proves how well they capture the essence of their shows. They even occasionally dabble on Instagram and TikTok, expanding their reach.

Why They're Great & Where They Can Grow

iQIYI shines with its consistent stream of high-quality content, dedication to Chinese entertainment, and ability to capture the best moments in engaging formats. To amplify their success, they could explore subtitling their Shorts in multiple languages to broaden their audience and create more interactive content, like polls or Q&As, to boost engagement further.

Bottom Line

For brands looking to tap into the world of Chinese entertainment, iQIYI is a goldmine. For iQIYI, focusing on boosting the engagement on their standard videos to match the success of their Shorts could be a game-changer. Experimenting with different video lengths and thumbnail styles could also drive views.