The Voice of Nepal

Overview

"The Voice of Nepal" is a major player in Nepali entertainment, captivating audiences with their singing competition content. Primarily focused on YouTube, where they boast a massive following of nearly 5 million subscribers, they deliver highlights, full episodes, and behind-the-scenes glimpses into the world of reality singing. Their platform is a hub for discovering fresh Nepali talent and enjoying top-tier vocal performances, making it a go-to destination for music lovers in Nepal and beyond. Despite their large following, their global ranking sits at #1,794,216, suggesting there's room to amplify their reach even further.

Performance At A Glance

The Voice of Nepal is showing steady growth, adding about 0.49% to their fanbase each month. While their short-term (7-day) growth is modest, their 90-day growth shows a healthy upward trend. Ranked within the top 89% of channels in Nepal, they're a significant force in the local digital landscape. Their fans are super engaged, with an average engagement rate of 4.44% across their content. CreatorDB gives them a score of 92/100, which means they're doing a fantastic job creating content that resonates with their audience.

What They Create

The Voice of Nepal focuses on entertainment, specifically TV programme content related to their singing competition. They primarily produce YouTube videos and Shorts, but also experiment with Instagram posts and Reels, and even TikTok videos. Recent Shorts like "Mayale Bolayo Malai" and "Chanchale Bani" featuring highlights from Season 7, have seen excellent engagement, pulling in thousands of views and likes. Their longer videos showcase full performances, like Dinesh Karnabeli Pariyar singing "Kalo Keshma Reli Mai", but these seem to have lower engagement compared to the shorter, snackable content. The Voice of Nepal excels at providing a constant stream of exciting moments from the show, keeping their audience hooked.

Why They're Great & Where They Can Grow

"The Voice of Nepal" clearly excels at capturing and sharing exciting moments from their show, generating high engagement with their Shorts. They also have a strong brand recognition within Nepal. A great opportunity would be to optimize longer-form content for search. Adding more detail in the descriptions and improving SEO would help these videos reach a wider audience. Another idea is to leverage TikTok more fully with trending sounds and challenges to tap into a younger demographic.

Bottom Line

For brands looking to connect with a passionate Nepali audience, "The Voice of Nepal" is an ideal partner. For the show itself, focusing on SEO for longer videos and expanding their presence on TikTok could unlock even greater growth and reach.