Overview

Machine Gun Kelly, or mgk, is a force to be reckoned with. More than just a musician, he's a personality who's carved out a unique space on the internet, particularly on YouTube, where he has a dedicated following. With over 22.9 million followers across his platforms, mgk's reach is substantial, and his global ranking of #30,321 showcases his influence in the online world. He brings a raw, authentic energy to his content, making him a magnetic figure for fans drawn to his music and persona.

Performance At A Glance

mgk's fanbase is definitely growing! While the day-to-day growth is a slow and steady trickle, his channel has seen almost 1% growth in the last 90 days, which is pretty solid. He ranks highly in the US and globally, but there's still room to climb. His fans are super engaged with his content, too! An average engagement rate of almost 6% is impressive; it shows his audience is active and interested in what he's putting out. His CreatorDB score of 73/100 indicates strong overall performance, but also highlights areas where he can further optimize his content strategy.

What They Create

mgk's content is primarily music-focused, spanning everything from official music videos to behind-the-scenes snippets. He uses a mix of long-form YouTube videos, shorter YouTube Shorts, Instagram posts, Reels, and TikTok videos to keep his audience engaged across platforms. A recent highlight is his video "times of my life," which racked up over 1.3 million views and 49,000 likes, showcasing his ability to connect with fans through his music. His content stands out because it's personal, often reflecting his life experiences and emotions, which resonates deeply with his fans.

Why They're Great & Where They Can Grow

mgk excels at creating authentic and emotionally resonant music. He's also great at diversifying his content across multiple platforms, ensuring he reaches different segments of his audience. Finally, he knows how to promote his music through compelling visuals. An exciting opportunity for mgk could be to increase collaboration with other creators, especially on platforms like TikTok. He could also explore more interactive content, such as Q&A sessions or live streams, to deepen his connection with fans.

Bottom Line

For brands looking to collaborate, mgk offers access to a highly engaged and loyal fanbase, especially within the music and lifestyle categories. For mgk himself, focusing on consistent posting schedules across all platforms and experimenting with new content formats could lead to even greater growth and engagement.