This Old House

Overview

"This Old House" is a true institution! For generations, they've been the go-to source for all things home improvement, from tackling DIY projects to embarking on major renovations. They've built a loyal following of over 2.7 million subscribers on YouTube, making it their main hub for sharing expert advice and captivating home transformations. While they're already reaching a huge audience, ranking in the top 99% globally and within the US, there's always room to inspire even more homeowners!

Performance At A Glance

"This Old House" has a massive and engaged audience! While their growth has been relatively stable (0.38% over the last 30 days), their consistent stream of valuable content keeps fans coming back for more. Their global and country rankings place them in the top 99% of creators, showing their broad appeal. What's really impressive is their average engagement rate of 1.85%. This means their fans are super engaged with their content, liking, commenting, and sharing their expertise. Their CreatorDB score of 65/100 indicates solid performance, with room to optimize and push even higher!

What They Create

"This Old House" crafts a diverse range of content focused on home improvement and DIY projects. Their YouTube channel is packed with full episodes of their TV program, how-to guides, and shorter, more focused segments. They also have a presence on Instagram, featuring posts and reels that showcase inspiring projects and behind-the-scenes glimpses. One of their recent popular uploads, "This Old House | A Ho-Hum House on The Charles River (S32 E1) | FULL EPISODE", drew in nearly 50,000 views, proving the enduring appeal of their classic show format. Their content stands out because it combines practical advice with high production value, making home improvement accessible and entertaining.

Why They're Great & Where They Can Grow

"This Old House" excels at providing trustworthy advice, showcasing real-world projects, and maintaining a consistent brand identity. They've built a reputation for quality and expertise that keeps viewers coming back. A great opportunity for them would be to experiment more with YouTube Shorts to capture new audiences looking for quick, actionable tips. Collaborations with other DIY or home decor influencers could also bring fresh perspectives and introduce them to a new set of potential fans.

Bottom Line

"This Old House" is a fantastic partner for brands in the home improvement, tools, and building materials industries. For the channel itself, focusing on diversifying content formats and exploring strategic collaborations could unlock even greater growth and engagement.