RULÉS

Overview

RULÉS is a vibrant digital creator from Mexico, captivating audiences across YouTube, Instagram, and TikTok with their engaging content. While their YouTube channel is their main hub, RULÉS brings a fresh perspective to entertainment, people & blogs, and digital creator content. Boasting over 6.1 million followers, RULÉS currently holds a global ranking in the top 1% of creators, showing their significant reach and influence within the Spanish-speaking world and beyond.

Performance At A Glance

Although RULÉS has a massive audience, their growth has slowed recently. They're currently experiencing a slight decline, with a -0.03% growth rate over the last 30 days. Despite this, their global rank is still impressive, placing them in the top 1% of creators worldwide. Their audience is pretty engaged, with an average engagement rate of 3.81% across all platforms. CreatorDB gives them a solid score of 69/100, indicating a well-established presence and decent performance overall, but also highlights room for improvement.

What They Create

RULÉS serves up a mix of videos, shorts, and posts across their platforms. On YouTube, they've built a library of nearly 500 videos and almost 300 shorts. Their Instagram and TikTok presence is smaller, but still relevant. Recently, their video "PROBANDO LAS BEBIDAS FAVORITAS DE LOS FAMOSOS" (Trying Celebrities' Favorite Drinks) garnered over 48,000 views, showcasing their ability to tap into trending topics with a unique twist. Another popular short, "NO SOLTÓ EL ESQUITE" (Didn't Let Go of the Esquite), racked up over 52,000 views, proving their knack for capturing relatable moments with humor. RULÉS stands out by blending entertainment with everyday life, creating content that's both engaging and relatable for their audience.

Why They're Great & Where They Can Grow

RULÉS excels at creating relatable and engaging content that resonates with a large audience. Their ability to tap into current trends and add their own unique spin is a major strength. They also leverage multiple platforms, increasing their reach. An exciting opportunity for RULÉS would be to experiment with more collaborative content, bringing in other creators to expand their audience. Also, focusing on more consistent content production on Instagram and TikTok could help boost overall growth and engagement.

Bottom Line

RULÉS is a powerful influencer perfect for brands looking to reach a large, engaged Spanish-speaking audience. For RULÉS, focusing on consistent growth strategies and exploring new content formats could help reignite their growth and solidify their position as a top creator.