Turma da Mônica

Overview

Turma da Mônica! If you grew up in Brazil, you know exactly who we're talking about! This beloved comic book series turned animation sensation has captured the hearts of generations. With a massive following of over 23 million across YouTube and Instagram, Turma da Mônica brings joy, laughter, and valuable life lessons to kids and adults alike. Their main hub is YouTube, where they consistently deliver engaging content. While ranked #19,032 globally, their cultural impact is undeniable.

Performance At A Glance

Turma da Mônica boasts a seriously impressive audience, and while their growth rate is steady (0.45% in the last 30 days), there's always room to bloom! They're ranked within the top 100% of creators globally, within Brazil, and for Portuguese-speaking content. Their fans are super engaged with their content, showing an average engagement rate of 1.13%. Their CreatorDB score is a fantastic 95/100, showing that they're doing an exceptional job of creating content that resonates with their audience and ticks all the right boxes.

What They Create

The Turma da Mônica team creates a vibrant mix of content, from full-length animated videos and movie trailers to bite-sized YouTube Shorts and engaging Instagram posts and Reels. A recent hit, "Vamos descobrir a sua cor de ano novo?" (Let's discover your New Year's color?), uses the popular short format to playfully engage viewers, racking up impressive views and a solid engagement rate. Their content stands out because it's wholesome, educational, and deeply rooted in Brazilian culture, making it relatable and appealing to a wide audience. It's the perfect blend of fun and learning!

Why They're Great & Where They Can Grow

Turma da Mônica excels at creating content that's both entertaining and educational, tapping into nostalgia while staying relevant with current trends. Their strong brand recognition and consistent quality are major strengths. An exciting opportunity would be to explore more interactive content formats, like polls and Q&As on Instagram, to further boost engagement. They could also experiment with longer-form content on YouTube, like behind-the-scenes glimpses into the making of their animations.

Bottom Line

For brands looking to connect with a family-friendly audience in Brazil, Turma da Mônica is a golden opportunity. For the Turma da Mônica team, continuing to experiment with new formats and deepen their engagement with fans will keep their content fresh and exciting for years to come!