Graham Stephan

Overview

Graham Stephan is your go-to guy for all things personal finance. With a whopping 5.6 million followers on YouTube, he breaks down complex topics like investing, real estate, and saving money into easy-to-understand advice. He's like that financially savvy friend you always wished you had! Although ranked #113,729 globally, his relatable style and practical tips have made him a major player in the financial education space. He helps people level up their money game, one video at a time.

Performance At A Glance

While Graham's overall follower count is impressive, his growth has been relatively flat recently, with a 0% increase over the last week and month, and only a 0.71% bump in the last 90 days. He's still ranked in the top 1% of creators in the US, and his fans are pretty engaged with his content - averaging an engagement rate of 4.38%. His CreatorDB score is a solid 74/100, indicating strong overall performance, but also room for improvement in certain areas.

What They Create

Graham pumps out a mix of YouTube videos, Shorts, and Instagram posts, covering topics from saving hacks to market analysis. He dives deep into personal finance, investment strategies, and even throws in some vlogs for a personal touch. Recent content includes shorts like "3 Habits That Made Me A Millionaire!" which offers quick, actionable tips, and longer videos like "BREAKING: Mortgage Rates PLUMMET – What This Means For Home Prices!" which provides timely market insights. His ability to make complex financial topics relatable and engaging is what sets him apart.

Why They're Great & Where They Can Grow

Graham excels at simplifying complex financial topics, providing actionable advice, and building a personal connection with his audience. He's a master of the "Howto & Style" format applied to finance. An exciting opportunity for Graham would be to explore more collaborative content, perhaps partnering with other financial influencers or even interviewing successful entrepreneurs. Also, doubling down on shorts that offer quick, actionable tips could help boost growth.

Bottom Line

For brands looking to tap into a financially savvy audience, Graham Stephan is a smart bet. For Graham, focusing on shorter, more easily digestible content (especially on platforms like TikTok) and collaborations could be key to reigniting growth and reaching an even wider audience.