Anitha Pushpavanam Kuppusamy - Viha

Overview

Anitha Pushpavanam Kuppusamy, known as Viha, is a verified Tamil-language content creator from India, captivating a large audience of nearly 3 million followers across YouTube and Instagram. She’s a cultural voice, sharing content that resonates deeply with her community. While her main platform is YouTube, where she shares both long-form videos and Shorts, Viha's content celebrates tradition, spirituality, and everyday life. Ranking in the top 96% globally and the top 99% among Tamil-language creators, she's a significant influencer in her niche.

Performance At A Glance

Viha's audience is substantial, with close to 3 million followers! While her growth rate is currently modest (around 0.05% over the last 30 days), there's still consistent upward movement. Globally, she ranks in the top 96% of all creators, and she's a big name in the Tamil-speaking world, ranking in the top 99% of creators using that language. Her fans are super engaged with her content, with an average engagement rate of 0.97%. Her CreatorDB score is 59/100, indicating there's room to optimize her strategy and boost her overall impact.

What They Create

Viha creates a diverse range of content, focusing on People & Blogs and showcasing her musical talents. She shares everything from shopping hauls and vlogs about daily life to tutorials and food-related content. A significant portion of her content revolves around World Religions and Culture, making her a go-to source for viewers interested in these topics. For example, a recent video exploring "Ratha Saptami - 2026" offering the date, auspicious bathing times, and benefits of fasting, garnered almost 10,000 views. She also shares shorter, engaging content like a recent Short asking viewers if they enjoyed one of her songs, proving that she knows how to keep her audience entertained.

Why They're Great & Where They Can Grow

Viha excels at creating culturally relevant content, connecting with her audience on a deeply personal level. Her diverse range of topics, from spirituality to everyday life, makes her channel appealing to a wide range of viewers. Her background in music adds another layer of interest.

An exciting opportunity for Viha would be to collaborate with other Tamil-language creators to cross-promote content and reach new audiences. She could also explore interactive content formats, like Q&A sessions or live streams, to further boost engagement.

Bottom Line

For brands seeking to connect with a large, engaged Tamil-speaking audience, Anitha Pushpavanam Kuppusamy - Viha is a valuable partner. For Viha herself, focusing on collaborations and interactive content could be the key to unlocking even greater growth and solidifying her position as a leading voice in her community.