ISIMBI TV

Overview

ISIMBI TV is making waves, particularly on YouTube, where they’ve built a vibrant community speaking in Shona. With a strong focus on "People & Blogs" and even dipping into pet-related content like horses and exotic animals, ISIMBI TV offers a diverse range of topics. They've amassed a sizable following of over 1.9 million and are ranked in the top 99% of creators globally at #242,687! It's clear they're connecting with a large audience through their unique voice and content.

Performance At A Glance

ISIMBI TV has a fantastic following of almost 2 million viewers, which is no small feat! They’re growing at a healthy pace, with a 2.95% increase in followers over the last 30 days. Their global ranking puts them in the top 1%, and they're also a top-performing channel within their country and language. Their fans are pretty engaged, with an average engagement rate of 1.27%, showing people are actually watching and interacting with their content. Their CreatorDB score is 68/100, indicating solid overall performance, with room to become even better!

What They Create

ISIMBI TV is all about video! They primarily create longer-form YouTube videos, but they've also experimented with YouTube Shorts and a small presence on Instagram. Their content covers a wide range of topics, from personal vlogs to discussions around current events. For example, one of their recent videos, "NKUMENYA NDAGUKUBITA NTURARA|HE KAGAME AVUZE KURI MEYA WICISHIJE INZARA ABATURAGE|INGABO ZA RDF❤️" (which translates to something like "I'll slap you before you sleep | HE Kagame speaks about the mayor who starved the citizens | RDF soldiers❤️"), generated over 43,000 views and sparked a conversation. Another video, "MARRAINE WA MICKY ARIYIZIYE😁TURI INDAYA MURI KAMERE YACU|ABAGORE MWITONDE ABAGABO BABAYE IDOLARI" (roughly, "Micky's godmother is here | We are whores by nature | Women beware, men have become dollars"), is also quite popular, showing that they are not afraid of controversial topics.

Why They're Great & Where They Can Grow

ISIMBI TV excels at connecting with their audience through timely and relevant content. They are also very consistent, posting a lot of content regularly. Their strength lies in addressing topics that resonate with their Shona-speaking community. An opportunity for growth would be to optimize their Instagram presence – more consistent posting and engaging Reels could unlock a new audience. They could also consider adding English subtitles to some of their most popular videos to reach a wider global audience.

Bottom Line

ISIMBI TV is a powerful voice for the Shona-speaking community. Brands looking to connect with this audience should absolutely consider partnering with them. For ISIMBI TV, focusing on cross-platform promotion and exploring more short-form content could be game-changers.