Windows

Overview

Windows, the official face of the operating system we all know and (sometimes) love, has carved out a significant digital presence, especially on TikTok, where they boast over 6.6 million followers. While they're a global brand, their content focuses on connecting with users in the USA in English. Ranking in the top 99% globally among content creators (at #197,080), Windows brings a unique perspective to the tech world, showing off the softer, more user-friendly side of software and hardware. They are not just about the OS, but about the people using it.

Performance At A Glance

The Windows account is definitely established, but still seeing growth! They're growing at a rate of almost 2% monthly, showing they're consistently bringing in new fans. They rank in the top 99% for both the USA and English-speaking creators, which is impressive given the sheer number of accounts out there. Their average engagement rate is around 1.13%, meaning their fans are pretty engaged with what they're posting. CreatorDB gives them a score of 55/100, indicating there's room to optimize their content strategy for even greater impact.

What They Create

Windows creates content focused on electronics, computers, and all things science & technology. You'll find them sharing videos, YouTube Shorts, Instagram posts and Reels, but they really shine on TikTok. Their content covers topics like PC hardware, tech design, software, and even Linux, often presented as easy-to-follow tutorials or showcases. A recent YouTube video, "Windows: Evolving the OS for People and Agents" (24k+ views), shows how they're thinking about the future of their OS, giving viewers a peek behind the curtain. They are also highlighting gaming on Windows 11 in a recent video.

Why They're Great & Where They Can Grow

Windows excels at showcasing the human side of technology, making complex topics accessible and engaging, and leveraging short-form video to reach a wide audience. An exciting opportunity for them would be to partner with smaller tech creators or influencers to co-create content and tap into new audiences. They could also experiment with more interactive formats on TikTok, like Q&As or live streams, to build a stronger community.

Bottom Line

For brands looking to partner with a globally recognized name in tech, Windows offers a direct line to millions of engaged users. For the Windows team, focusing on even more authentic, user-generated content and community interaction could unlock even greater growth and engagement across all platforms.