Off Grid w/ Jake & Nicolle

Overview

Jake & Nicolle, known online as Off Grid w/ Jake & Nicolle, are captivating audiences with their journey of living off the grid. This dynamic duo shares their adventures and DIY projects, offering a glimpse into a life of self-sufficiency and connection with nature. Dominating the YouTube landscape, where they boast over 2.9 million followers, they provide a unique blend of survival skills, vlogs, and travel content, making them a go-to source for anyone dreaming of a simpler, more sustainable existence. Their channel ranks in the top 99% globally, proving their widespread appeal and influence.

Performance At A Glance

Jake & Nicolle's audience is not just large, it's also growing steadily! They're currently experiencing a 30-day growth rate of 1.57%, and their 90-day growth is even more impressive at 4.91%. Globally, they're in the top 99% of all creators, meaning they're reaching a massive audience. Their fans are super engaged with their content, averaging an engagement rate of 4.90% across their posts. Their CreatorDB score is a whopping 99/100, indicating exceptional performance across various metrics, making them a powerhouse in their niche.

What They Create

Off Grid w/ Jake & Nicolle create a wide array of content centered around their off-grid lifestyle. You'll find everything from long-form YouTube videos documenting their projects and adventures to shorter, more digestible content on YouTube Shorts and Instagram Reels. They've got 84 longer YouTube videos, plus 24 YouTube Shorts and 19 Instagram posts/reels.

One of their recent popular Shorts showcases Nicolle as a new mom in the forest, highlighting their DIY approach to off-grid living. Another standout is their video about growing wasabi, which racked up over 794,000 views, demonstrating the audience's appetite for their gardening and sustainability tips. What makes their content stand out is the authenticity and practicality of their advice, combined with the visual appeal of their natural surroundings.

Why They're Great & Where They Can Grow

Jake & Nicolle excel at showcasing the realities of off-grid living, making it both aspirational and accessible. They are really good at:

• Authenticity: Their genuine portrayal of their lifestyle resonates with viewers.
• DIY Expertise: They provide practical, hands-on advice and inspiration.
• Visual Storytelling: Their videos are beautifully shot and engaging.

Exciting opportunities for them could include expanding into online courses teaching specific off-grid skills, or collaborating with brands that align with their values of sustainability and outdoor living.

Bottom Line

For brands looking to partner with authentic and engaging creators in the outdoor, DIY, or sustainability spaces, Off Grid w/ Jake & Nicolle are a fantastic choice. For Jake and Nicolle themselves, focusing on creating more content around specific skill sets (like building or gardening) could attract an even wider audience.