Overview

Brittany Vasseur is your go-to guru for all things home improvement, organization, and savvy shopping! She’s built a loyal following of over 1.7 million fans on YouTube and Instagram by sharing practical advice, honest product reviews, and clever solutions for everyday life. While she’s making waves globally, ranking among the top 98% of creators (#373,866), it's her relatable style and genuine passion that really set her apart. Think of her as your super-organized, always-helpful friend who knows all the best deals and decluttering secrets.

Performance At A Glance

Brittany's got a massive audience, but her growth has slowed down recently, showing a slight decrease over the past few months. She's in the top 97% of creators in the US and for English-language channels, which is still impressive! Her fans are super engaged, though. Her average engagement rate is a healthy 4.59%, meaning people are actively liking, commenting, and sharing her content. CreatorDB gives her a score of 54/100, suggesting there's room to optimize her strategy even further to unlock her full potential.

What They Create

Brittany's bread and butter is "Howto & Style" content, focusing on advice and shopping tips. She primarily creates YouTube videos, with a sprinkle of Instagram posts and Reels. Recent hits include "You're Decluttering Wrong and Here's Why..." which tackles common decluttering mistakes, and "The 25 BEST & WORST Products of 2025! 🏆," a fun and informative review of must-have (and must-avoid!) items. What makes her content stand out is her ability to make organizing and shopping feel accessible and even fun. She's not just telling you what to buy; she's showing you why and how it will improve your life.

Why They're Great & Where They Can Grow

Brittany excels at creating engaging, relatable content with clear value. She's also great at tapping into trending topics and questions her audience is asking. One of her biggest strengths is her authenticity – viewers trust her recommendations. To reach the next level, Brittany could explore more collaborative content with other creators in the home and lifestyle space. She could also leverage short-form video more aggressively, especially on YouTube Shorts, to boost discoverability and reach a wider audience.

Bottom Line

Brittany Vasseur is a fantastic partner for brands looking to reach a highly engaged audience interested in home improvement, organization, and smart shopping. For Brittany, focusing on consistent content production and experimenting with new formats like Shorts could reignite growth and solidify her position as a leading voice in the "Howto & Style" niche.