Overview

MTV Brasil is a powerhouse in Brazilian entertainment, bringing a taste of global pop culture to a massive audience. With nearly 9 million followers across platforms, they're a major voice in the Brazilian media landscape. While YouTube is their main stage, they're also making waves on Instagram and TikTok, proving their ability to connect with audiences wherever they are. Though their global ranking is #125,836, making them in the top 100%, they are a major player in Brazil. They're the go-to source for reality TV snippets, celebrity interviews, and all things trending.

Performance At A Glance

MTV Brasil's audience is HUGE and still growing! They're adding new fans at a rate of about 1.37% per month, which is fantastic. Their content really resonates with their audience, resulting in a healthy 5.46% average engagement rate - meaning their fans are super engaged with what they're posting. Globally, they're doing well, but they're a real force to be reckoned with in Brazil, ranking in the top 99% of creators. Their CreatorDB score of 73/100 shows they're doing a solid job overall, but there's always room to level up!

What They Create

MTV Brasil serves up a mix of bite-sized clips and full-length videos, mainly focusing on entertainment and celebrity content. You'll find everything from sneak peeks into celebrity fridges (the "#MTVCelebs" series is always popular!) to dramatic moments from reality shows like "De Férias Com O Ex: Diretoria" and "Dating Naked UK." One recent "#MTVCelebs" shorts featuring Katseye moments grabbed over 6,400 views, proving the appeal of quick, engaging celebrity content. They excel at capturing the juiciest moments of their shows.

Why They're Great & Where They Can Grow

MTV Brasil shines when it comes to leveraging trending topics, creating easily digestible short-form content, and tapping into the star power of their celebrity guests and reality show casts. They have a strong brand identity. One exciting opportunity would be to lean even harder into interactive content, like polls and Q&As, to boost engagement even further. Exploring collaborations with other popular Brazilian creators could also introduce them to new audiences.

Bottom Line

For brands looking to reach a young, engaged Brazilian audience, MTV Brasil is a prime partner. Creators could consider focusing more on the topics in their content to improve SEO and discoverability.