New Heights

Overview

New Heights, fronted by the Kelce brothers, is taking the internet by storm! This dynamic duo is carving out a massive space for themselves in the sports and entertainment world, especially on TikTok, where they boast a massive following of over 11.6 million fans. While they are top 100% in global, country, and language rankings, sitting at #63,274 globally, their unique blend of brotherly banter and NFL insights makes them a force to be reckoned with. They're not just athletes; they're entertainers building a passionate community.

Performance At A Glance

These guys are definitely on the upswing! New Heights is experiencing solid growth, adding new followers every day. While their 30-day growth is 0.29%, indicating a stable climb, their 90-day growth of 0.93% shows they're building momentum. Their fans are super engaged, too, with an average engagement rate of 5.24% – that's a sign that people are genuinely enjoying their content. CreatorDB gives them a score of 86/100, which means they're doing a lot right and are considered to be a high-performing creator!

What They Create

New Heights serves up a great mix of content, primarily focused on the NFL, sports, and vlogging. They're active on YouTube with both regular videos (396) and Shorts (394), but their biggest impact is on TikTok with 24 videos. They give fans a behind-the-scenes look at their lives and careers, offering insights that you won’t find anywhere else. One of their recent TikTok Shorts, "Jameis had us in the first half ngl," snagged over 455,000 views and 20,000 likes, showing how well their humorous and relatable content resonates with their audience.

Why They're Great & Where They Can Grow

New Heights excels at authentic storytelling, their brotherly dynamic is naturally engaging, and they have a deep understanding of their audience's interests. They're great at leveraging their NFL expertise to create compelling content. An exciting opportunity for them could be expanding into more interactive content, like Q&A sessions or live streams, to further connect with their fans. Also, they could experiment with more diverse content formats on TikTok to maximize their reach.

Bottom Line

For brands, New Heights offers a fantastic opportunity to tap into a highly engaged sports audience with a unique and authentic voice. For the Kelce brothers, doubling down on their strengths, experimenting with new formats, and consistently engaging with their fanbase will undoubtedly propel them to even greater heights.