Overview

Lil Baby Official is a major force in the music world, bringing his unique blend of hip-hop and catchy melodies to millions. This verified creator boasts a massive following of over 39 million across YouTube, Instagram, and TikTok, with Instagram being his main hub. While his global rank sits at #20,551, he's a recognized figure within the US music scene and beyond. He brings a raw energy to his music videos and short-form content, resonating with fans who crave authentic storytelling and undeniable beats.

Performance At A Glance

Lil Baby's fanbase is huge and still growing! Although the growth rate is relatively steady at 0.56% over the last 30 days, even a small percentage gain represents a massive increase in followers given the sheer size of his existing audience. His CreatorDB score of 78/100 indicates strong overall performance, and his fans are super engaged with his content, boasting an average engagement rate of 5.62%. This means fans are genuinely connecting with what he's putting out there. He ranks well within the US and his language group, showing his strong influence in the English-speaking hip-hop community.

What They Create

Lil Baby delivers a mix of official music videos, behind-the-scenes glimpses, and personal moments. He utilizes all the popular formats: YouTube videos and Shorts, Instagram posts and Reels, and TikTok videos. His recent music video for "Violation" racked up over 1.5 million views on YouTube, showcasing his consistent ability to draw a crowd. Equally engaging are his shorter-form videos like "Living Life," a short that shows a glimpse into his everyday life, and has earned a fantastic engagement rate of 9.58%! What makes his content stand out is the combination of high-production music videos and raw, unfiltered glimpses into his life, making him relatable despite his fame.

Why They're Great & Where They Can Grow

Lil Baby excels at crafting catchy music, visually compelling music videos, and authentic short-form content. His strengths lie in his established brand, large and engaged fanbase, and consistent output. An exciting opportunity for him would be to explore more interactive content, like Q&As or behind-the-scenes looks at his creative process. He could also experiment with longer-form content on YouTube to build deeper connections with his audience.

Bottom Line

For brands, partnering with Lil Baby offers access to a massive and highly engaged audience, especially within the music and lifestyle space. For Lil Baby himself, focusing on consistent content creation and exploring new formats could further amplify his reach and solidify his position as a top artist.