NBA on ESPN

Overview

NBA on ESPN is the go-to source for all things basketball on Instagram, bringing the excitement of the NBA right to your feed. With a massive following of over 9.4 million, they deliver slam-dunk highlights, insightful commentary, and up-to-the-minute news, making them a must-follow for any hoops fan. While they're ranked within the top 100% of global Instagram accounts, their consistent focus on engaging content keeps them a key player in the sports media game.

Performance At A Glance

NBA on ESPN has a huge fanbase and they're growing steadily! They've seen a 0.31% growth in the last month alone, which is impressive for such a large account. Their fans are super engaged with their content, boasting an average engagement rate of 1.93%, well above the average for similar accounts. CreatorDB gives them a stellar score of 95/100, meaning they're doing a fantastic job overall with their content strategy and audience engagement. While they are within the top 100% of accounts globally, nationally, and by language, there's always room to climb higher with continued dedication to quality content!

What They Create

NBA on ESPN serves up a slam dunk of content, primarily focusing on short, punchy videos and longer-form analysis. They share everything from highlight reels that make you jump out of your seat to in-depth commentary dissecting the latest games and player performances. One recent short, titled "Marcus Smart says Melo plays like he's still at Chino Hills," racked up an impressive 147,946 views, proving that quick, meme-worthy moments really resonate with their audience. They also produce videos like "Film Room with Doris Burke 🎥 Julius Randle says Minnesota 'can beat ANYBODY!' | NBA on ESPN" which dives deeper into the game. They provide a great mix for all types of NBA fans.

Why They're Great & Where They Can Grow

NBA on ESPN excels at delivering timely and relevant NBA content, leveraging the ESPN brand recognition and access to exclusive footage. They're also great at tapping into trending topics and player narratives. An exciting opportunity would be to further personalize content by featuring more fan-generated content or hosting live Q&As with analysts and players on Instagram Live.

Bottom Line

For brands looking to reach a massive and engaged basketball audience, NBA on ESPN is a slam dunk choice. For the NBA on ESPN team, consider leveraging user-generated content to boost engagement and explore more interactive formats like polls and quizzes within Instagram Stories.