Tobi Brown

Overview

Meet Tobi Brown, a UK-based content creator making waves, especially on Instagram, where he commands a following of over 5.6 million! Tobi brings a unique blend of reel creativity and gaming content, with a strong focus on the ever-popular FIFA (now FC) franchise. While ranked #125,053 globally and #381 in the UK, Tobi's engaging personality and passion for sports gaming have clearly resonated with a large audience. He’s a top name in the gaming world!

Performance At A Glance

Tobi's got a massive following, but his growth has seen a slight dip recently, with a -0.26% decrease in followers over the last 30 days. Despite this, he holds strong rankings within the UK and amongst English-speaking creators. His fans are super engaged with his content, demonstrated by an impressive average engagement rate of 3.53%. This means that on average, over 3.5% of his followers are liking, commenting, or sharing his posts! His CreatorDB score of 84/100 also tells us he's doing a fantastic job creating quality content and connecting with his audience.

What They Create

Tobi's content is a mix of gaming gold and real-life moments, delivered primarily through YouTube videos, YouTube Shorts, Instagram posts, and Instagram Reels. He dives deep into the world of FC (formerly FIFA), creating "Let's Play" videos, career mode playthroughs, and Ultimate Team content. A recent video, "CHIDOBI'S FIRST EVO UPGRADE?!?! | FC 26 ULTIMATE TEAM #2," racked up nearly 100,000 views, showcasing his ability to tap into trending topics within the gaming community. He also shares personal moments through Instagram, giving fans a glimpse into his life beyond the screen. His content stands out because of his genuine enthusiasm, relatable commentary, and consistent delivery of high-quality gaming content.

Why They're Great & Where They Can Grow

Tobi excels at creating engaging gaming content, particularly around the FC franchise. He's great at building a community around his content, evidenced by his high engagement rates. His personality shines through, making his content relatable and fun to watch. One exciting opportunity would be to explore more collaborations with other gaming creators to reach new audiences. Another idea would be to expand beyond just FC content to other popular games or even IRL sports content to diversify his appeal.

Bottom Line

For brands looking to tap into the gaming market, Tobi Brown is a fantastic partner with a highly engaged audience. For Tobi, focusing on collaborations and exploring content diversification could be key to reigniting growth and further solidifying his position as a top gaming creator.