The Formal Edit

Overview

Meet The Formal Edit, a YouTube and Instagram creator making waves in the world of men's style! With a massive following of over 8.7 million, The Formal Edit offers viewers a masterclass in looking sharp. From suit styling to everyday fashion tips, they’ve carved a niche for themselves, blending how-to guides with engaging vlogs. While ranked in the top 100% of creators globally, specifically at #29,341, their unique focus on men's fashion in India positions them as a key influencer in that market.

Performance At A Glance

Although The Formal Edit has a huge audience, their growth rate has been slightly negative recently, showing a dip of -0.38% over the last 30 days. Their fans are still pretty engaged, though! We're seeing an average engagement rate of 3.95% across their content, meaning their audience is liking, commenting, and sharing. CreatorDB gives them a score of 40/100, indicating there's room to optimize their content strategy and boost their overall performance.

What They Create

The Formal Edit is all about that polished look! They primarily create YouTube videos and Shorts focusing on "Howto & Style," with a sprinkling of vlogs. Think guides on the perfect suit, tips for styling your hair, and everyday fashion advice. Recent hits include the "Office Guy Transformation" Short, showcasing a stylish glow-up, and "How to Tuck & Layering," a super practical guide for winter fashion. Their content stands out because it's relatable, offers actionable advice, and caters specifically to the modern man.

Why They're Great & Where They Can Grow

The Formal Edit shines at delivering concise, visually appealing style guides, especially in the Shorts format. They're also excellent at tapping into trending topics and challenges, as seen with their transformation videos. An exciting opportunity for growth could be exploring more collaborations with other fashion creators or brands. They could also consider creating longer-form content that dives deeper into specific style topics, building a more loyal and engaged community.

Bottom Line

For brands looking to connect with a stylish male audience in India, The Formal Edit is a great partner! For The Formal Edit themselves: focusing on boosting engagement through interactive content and consistent uploads could reverse the recent growth decline and help them reach even more viewers.